Company: The Propertist
Location: Mumbai
Experience: 3+ years
Employment Type: Full-time, Permanent
Work Mode: On-site
About Us
The Propertist is a fast-growing prop-tech and digital marketing platform helping real estate developers and channel partners generate high-quality leads and build strong digital brands. If you have a passion for performance marketing and managing budgets, this role is for you.
Role Overview
As a Performance Marketing Specialist, you will be responsible for planning, executing, and optimizing paid digital campaigns across Meta, Google & Native platforms. Your core focus will be driving high-quality leads, reducing cost-per-lead (CPL), and scaling campaigns efficiently.
Key Responsibilities
Plan, execute, and optimize paid campaigns across:
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, Demand Gen)
- Manage monthly advertising budgets
- Monitor and improve key performance metrics such as CPL, CPA, and ROAS
- Perform A/B testing on ad creatives, copies, and landing pages to improve conversions
- Conduct keyword research and audience targeting to enhance campaign performance
- Analyze campaign data using tools like Google Analytics (GA4) and Ads Manager
- Identify high-performing campaigns and scale them strategically
- Coordinate with internal teams (design/content) to develop high-converting creatives
- Continuously track, report, and optimize campaign performance
What We’re Looking For:
- Strong hands-on experience with Meta Ads Manager and Google Ads
- Good understanding of lead generation funnels and performance metrics
- Analytical mindset with the ability to interpret data and optimize campaigns
- Ability to manage multiple campaigns and budgets efficiently
- Detail-oriented with a focus on achieving measurable results.
Qualifications :
- Minimum 3+ years of experience in performance marketing (required)
- Proven experience managing paid ad campaigns (Meta & Google)
- Experience handling big ad budgets (preferred)
Pay: ₹40,000.00 - ₹60,000.00 per month
Application Question(s):
- Joining Availability
Immmediate or Notice Period
Experience:
- Performance marketing: 1 year (Preferred)
Work Location: In person
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