We are seeking a versatile Marketing Specialist to drive our multi-channel strategy. In this role, you will bridge the gap between technical expertise and creative storytelling, executing campaigns that generate high-quality leads for our mobile and web app development services.
- Develop and execute multi-channel marketing strategies to promote mobile and web app development services.
- Create targeted content (blogs, case studies, whitepapers, landing pages) that speaks to CTOs, product managers, and business leaders.
- Manage SEO, SEM, and paid campaigns to drive inbound leads and improve conversion rates.
- Own the company’s LinkedIn and email marketing strategy, including automation and segmentation.
- Collaborate with sales to align messaging, support outbound efforts, and optimize the lead funnel.
- Analyze campaign performance and report on KPIs such as MQLs, CAC, and ROI.
- Research competitors and market trends to refine positioning and identify new opportunities.
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