Company/Position Overview:
Thuasne is a mid-cap medical device company, manufacturing class I and class II devices, committed to providing high-quality products that enhance patient mobility, function, and quality of life.
The Senior E-Commerce Manager is responsible for driving profitable online sales across Thuasne, LLC’s D2C e-commerce platform and marketplace channels. This role is accountable for delivering commercial performance across these channels including revenue growth, profitability, customer acquisition, conversion, retention and trading performance.
Reporting to the Director Digital Commerce and working closely with key stakeholders including Marketing, Supply Chains, Finance and external agency partners, the Senior E-Commerce Manager will develop and execute channel growth strategies that deliver sustainable revenue growth while improving customer experience and operation efficiency.
Duties/Responsibilities:
· Own online revenue, profitability and growth targets across D2C direct e-commerce and marketplace channels.
· Develop reporting and performance frameworks that provide visibility of channel performance, opportunities and risks
· Analyze commercial performance and translate insights into actions that drive results.
· Partner with Finance, Supply, Chain, IT and agency partners to develop reporting capabilities and improve business visibility.
· Develop annual trading plans, sales forecasts and growth initiatives based on data, market trends and commercial opportunities.
· Evaluate pricing, promotions and commercial activities to maximize profitable growth.
· Develop marketplace and D2C growth plans that support business objectives.
· Manage product assortment, merchandising and promotional execution across channels.
· Create clear reporting and performance visibility for marketplace and direct D2C e-commerce channels.
· Monitor competitor activity and online trends to identify risks and growth opportunities.
· Evaluate new product, category and channel opportunities to support commercial growth.
· Develop and execute customer acquisition strategies across paid search, SEO, email and organic and paid social media channels.
· Optimize conversion, retention and customer LTV through analysis and continuous improvement.
· Manage acquisition budgets and marketing investment in line with profitability and revenue targets.
· Manage agency and technology partners against agreed performance, delivery and commercial objectives.
· Lead regular business reviews, identifying opportunities, risks and actions required to deliver objectives.
· Recommend changes to agency, marketplace or technology partners where performance, capability or cost can be improved.
· Own day-to-day performance of the e-commerce platform, identifying and resolving issues impacting sales, operations or customer experience.
· Define and prioritize platform enhancements coordinating design, testing and implementation with internal teams and external partners.
· Access technology performance and recommend improvements that increase conversion efficiency or scalability.
· Partner with Marketing, Supply Chain, Finance, Customer Service and Operations team to deliver online sales, profitability and customer experience objectives.
· Lead regular cross-functional reviews to identify risks, remove barriers and align stakeholders around commercial priorities.
· Communicate business performance, opportunities and recommendations clearly, driving accountability and action across the organization.
· Other duties and projects as assigned.
Pay: $85,000.00 - $95,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Vision insurance
Work Location: Remote
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