Job Summary
We are looking for a creative and strategic Social Media & Content Creator to join our team and drive our online presence. In this role, you are not just a poster; you are a growth driver. You will be responsible for developing and executing a comprehensive strategy to significantly increase our followers and subscribers across all social media platforms. Your ultimate goal is to grow our fitness brand's audience, foster a thriving online fitness community, and position us to attract and secure lucrative brand advertising, sponsorship, and partnership deals.
Key Responsibilities1. Social Media Strategy & Fitness Audience Growth
- Develop and implement a data-driven social media strategy to grow followers and engagement across Instagram, YouTube, Facebook, LinkedIn, and TikTok.
- Analyze performance metrics and use insights to optimize fitness-focused content to meet KPIs related to audience growth and community retention.
- Stay up to date with trending gym culture, workout challenges, fitness algorithm shifts, and viral industry content to ensure our brand stays relevant and visible.
2. Content Creation, Videography & Editing
- Create high-quality, engaging visual and written content tailored to the fitness community (e.g., workout reels, form tips, nutrition breakdowns, client transformations, and motivational posts).
- Plan, shoot, and edit compelling short-form videos (Reels, YouTube Shorts, TikToks) and long-form video content (workout routines, vlogs, equipment guides).
- Manage the content calendar, ensuring a consistent schedule aligned with fitness trends, seasonal goals (e.g., New Year resolutions, summer cuts), and product/service launches.
3. Fitness Community Management & Engagement
- Actively engage with our fitness community by responding promptly to comments, DMs, and reviews.
- Build and nurture relationships with followers, gym members, fitness influencers, and brand ambassadors to foster a loyal, motivated community.
- Moderate live Q&As, workout challenges, and interactive polls to keep the audience engaged.
4. Analytics, Reporting & Monetization
- Track, report, and analyze social media performance metrics to measure campaign success and identify growth opportunities.
- Package analytics and demographic data to demonstrate audience reach to potential gym equipment suppliers, supplement companies, and brand advertising partners.
- Run and optimize targeted paid social media campaigns (Meta Ads, TikTok Ads) to boost reach, lead generation, and follower growth.
- Leverage audience expansion to pitch and secure paid collaborations, sponsorships, and brand partnerships.
Qualifications
- Proven experience managing social media accounts and creating content specifically within the gym, health, wellness, or fitness industry.
- Deep understanding of social media algorithms, fitness trends, and visual storytelling.
- Strong video editing, mobile videography, and copywriting skills (experience editing dynamic workout footage is a big plus).
- Familiarity with health and fitness concepts (e.g., strength training, nutrition basics, functional fitness) to ensure content accuracy and credibility.
- Experience with social media analytics platforms and ad management (Meta Business Manager).
- A strong portfolio demonstrating past success in growing a health, gym, or lifestyle brand's social presence.
Pay: ₹7,000.00 - ₹10,000.00 per month
Benefits:
- Flexible schedule
Work Location: Remote
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