Creative & Brand Manager

Job Summary :

We are looking for a strategic and creative Creative & Brand Manager to lead the development and execution of brand strategies, creative direction and marketing initiatives across the company's brands.

The successful candidate will be responsible for strengthening brand positioning, maintaining brand consistency, developing impactful marketing campaigns and translating business objectives into compelling brand experiences across digital, social media and physical outlets.

This role requires a balance of strategic thinking, creative leadership and hands-on execution, with the ability to collaborate across departments to drive brand awareness, customer engagement and business growth.

Key Responsibilities :

A. Brand Strategy & Management

• Develop and implement brand strategies that align with the company's business objectives, target audience and market positioning.
• Strengthen brand identity, brand awareness and differentiation across all company brands.
• Ensure consistency in brand messaging, visual identity and customer experience across all marketing channels and physical outlets.
• Establish and maintain brand guidelines, creative standards and communication frameworks.
• Conduct market research, competitor analysis and consumer trend reviews to identify opportunities for brand growth.

B. Creative Direction & Content Development

• Lead the creative direction and development of marketing materials, campaign visuals, promotional content and brand communications.
• Oversee the creation of digital content, social media assets, photography, videography, advertising materials and in-store promotional materials.
• Ensure all creative outputs are aligned with the brand's positioning, campaign objectives and visual standards.
• Review and provide creative direction to internal teams, designers, content creators, agencies and external vendors.
• Explore innovative creative concepts to enhance brand visibility and customer engagement.

C. Marketing Campaigns & Brand Activation

• Plan and execute integrated marketing campaigns across digital and offline platforms.
• Collaborate with the marketing team to develop campaigns for product launches, seasonal promotions, outlet openings and brand initiatives.
• Translate marketing objectives into creative concepts and campaign executions that resonate with target customers.
• Support brand activation initiatives, collaborations, partnerships and promotional activities.
• Monitor campaign performance and recommend improvements based on customer response, market trends and business results.

D. Digital Branding & Customer Engagement

• Oversee brand consistency across social media platforms, websites, digital advertising and other customer touchpoints.
• Work closely with the digital marketing team to align creative content with marketing strategies and campaign objectives.
• Identify opportunities to improve online brand presence, customer engagement and content effectiveness.
• Stay updated on emerging creative trends, digital platforms and consumer behaviour relevant to the food and beverage industry.

E. Cross-Functional Collaboration

• Work closely with Operations, Business Development, Product Development and other relevant departments to ensure brand initiatives support business priorities.
• Develop creative and branding materials for new outlet launches, licensing outlets, product launches and company-wide campaigns.
• Ensure brand standards are consistently implemented across company-owned and licensed outlets.
• Coordinate with external agencies, production houses and vendors to ensure timely delivery and quality of creative outputs.

F. Team Leadership & Performance Management

• Lead, coach and develop the creative and branding team to deliver high-quality work within established timelines.
• Manage creative project timelines, priorities, resource allocation and external vendor deliverables.
• Establish clear creative workflows, approval processes and quality standards.
• Monitor branding and campaign effectiveness and prepare performance updates for management.
• Manage creative production and campaign budgets effectively.

3. Key Performance Indicators (KPIs)

• Improvement in brand awareness and brand positioning.
• Effectiveness and timely execution of branding and marketing campaigns.
• Consistency of brand identity across all customer touchpoints and outlets.
• Quality, creativity and relevance of marketing content and creative deliverables.
• Improvement in customer engagement and campaign performance.
• Timely delivery of creative projects within approved budgets.
• Effectiveness of brand implementation across company-owned and licensed outlets.

4. Requirements & Qualifications

• Bachelor's Degree in Marketing, Branding, Advertising, Mass Communication, Creative Design or a related field.
• Minimum 5–8 years of relevant experience in branding, creative strategy, marketing communications or a related field.
• At least 2–3 years of experience in a managerial or leadership role.
• Proven track record in developing and executing brand strategies and integrated marketing campaigns.
• Experience managing creative teams, agencies and multiple marketing projects simultaneously.
• Strong understanding of brand positioning, visual identity, consumer behaviour, digital marketing and creative production.
• Experience in the food and beverage, retail, lifestyle or consumer-facing industries will be an advantage.
• Strong strategic thinking, creative problem-solving, communication and stakeholder management skills.
• Ability to translate business objectives into effective branding and creative solutions.
• A strong creative portfolio demonstrating branding projects, campaigns and creative direction is preferred.

5. Competencies

• Strategic Brand Thinking
• Creative Leadership & Direction
• Marketing Campaign Management
• Brand Identity & Positioning
• Project and Budget Management
• Consumer and Market Insight
• Cross-Functional Collaboration
• Communication and Stakeholder Management
• Commercial Awareness and Results Orientation

Pay: RM6,000.00 - RM9,500.00 per month

Benefits:

• Health insurance
• Meal allowance
• Opportunities for promotion
• Professional development

Application Question(s):

• current basic salary
• expected salary

Education:

• Bachelor's (Required)

Work Location: In person

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