About Toprankers
Toprankers is a leading edtech company focused on career-oriented preparation for exams like CLAT, IPMAT, CUET, Judiciary, and other competitive entrances. We are expanding our presence in Mumbai and looking for a dynamic marketing professional to strengthen our on-ground brand visibility and institutional relationships.
Location: Borivali West, Mumbai
Role Overview
We are seeking a proactive and relationship-driven Marketing Executive to lead offline marketing initiatives in Mumbai. The ideal candidate will have strong experience in school and college outreach, local partnerships, and on-ground activations.
This role is highly field-oriented and requires strong networking, coordination, and execution capabilities.
Key Responsibilities
1. School & College Connect (Primary Focus)
Develop and maintain strong relationships with principals, coordinators, and placement heads.
Organize seminars, workshops, career counselling sessions, and aptitude tests in schools and colleges.
Build long-term institutional partnerships.
Generate student leads through institutional tie-ups.
2. On-Ground Brand Activation
Execute offline campaigns such as seminars, kiosks, education fairs, and local events.
Identify high-footfall areas for promotional activities.
Coordinate with vendors for branding materials (banners, standees, pamphlets).
3. Lead Generation & Conversion Support
Generate quality leads through field activities.
Coordinate with counselling and admissions team for follow-ups.
Track and report daily/weekly performance metrics.
4. Local Partnerships
Develop tie-ups with coaching centres, libraries, student communities, and local influencers.
Explore cross-promotional opportunities.
5. Market Intelligence
Track competitor activities in Mumbai.
Provide feedback on pricing, promotions, and student preferences.
Key Requirements
3-8 years of experience in offline marketing (education industry preferred).
Strong network in Mumbai schools and colleges (highly preferred).
Excellent communication and presentation skills.
Comfortable with field work and target-oriented environment.
Self-driven and relationship-focused.
Graduate in any discipline (MBA preferred but not mandatory).