Senior Marketing Manager - Hydrogel & Agri Inputs

JOB DESCRIPTION

Position: Marketing Manager – Hydrogel & Agri Inputs

Designation: Marketing Manager No. of Positions: 1 (One) Location: Noida, Uttar Pradesh Department: Marketing & Business Development Industry Preference: Agri Inputs / Agriculture / Specialty Fertilizers / Crop Protection Qualification: Master’s Degree with specialization/major in Marketing, Sales, Business Administration, Agriculture Marketing, or a related field Experience: Relevant experience in Agri Input Marketing, preferably with exposure to Hydrogel, Fertilizers, Pesticides, or related products Compensation: ₹60,000 – ₹70,000 per month Notice Period: Immediate joiners preferred / Maximum 30 days

Position Overview

We are looking for an experienced and result-oriented Marketing Manager – Hydrogel & Agri Inputs to lead the marketing, market development and business growth initiatives for our agricultural input portfolio, with a primary focus on Hydrogel product.

The incumbent will be responsible for developing and executing comprehensive marketing strategies, identifying new market opportunities, building strong customer and channel networks, driving product awareness, supporting sales growth and strengthening the company's presence across targeted agricultural markets.

The ideal candidate should have a strong understanding of the Agri Input industry, excellent market development capabilities, and the ability to communicate the technical and commercial benefits of Hydrogel products effectively to farmers, dealers, distributors, institutional customers and other stakeholders.

Key Responsibilities

1. Marketing Strategy & Business Planning

• Develop and implement comprehensive marketing strategies and annual/monthly marketing plans for Hydrogel and other Agri Input products.
• Develop market penetration and expansion strategies for Hydrogel across identified geographies and focus crops.
• Identify target markets, customer segments, crops and applications with high potential for Hydrogel adoption.
• Develop strategies to achieve business, sales and revenue objectives in coordination with the sales team.
• Conduct market research to understand customer requirements, market potential, competitor activities, pricing and emerging trends.
• Define and monitor key performance indicators (KPIs) for marketing and market development activities.
• Prepare sales projections, revenue forecasts and market development plans in line with organizational objectives.
• Prepare and manage marketing budgets to ensure optimum utilization of resources.

2. Hydrogel Product Marketing & Market Development

• Develop and execute marketing strategies specifically for Agricultural Hydrogel products.
• Develop a clear understanding of Hydrogel applications, product benefits, technical features and value proposition.
• Identify suitable crops, soil conditions, geographical markets and farming applications where Hydrogel can provide measurable benefits.
• Create product positioning and communication strategies highlighting benefits such as water-use efficiency, moisture retention, improved crop establishment and other relevant agronomic benefits, subject to product specifications and approved claims.
• Develop product presentations, brochures, technical literature, sales tools and farmer communication material.
• Conduct product awareness and market education programs for farmers, dealers, distributors and other stakeholders.
• Support the sales team in addressing product-related queries and communicating Hydrogel's technical and commercial benefits.
• Monitor customer feedback and market response and provide recommendations for product positioning and improvement.

3. Market Development Activities

Plan and execute monthly market development activities across focus zones, crops and products, including:

• Farmer meetings and farmer awareness programs.
• Hydrogel product demonstrations and demonstration plots.
• Demo-site meetings and field days.
• Crop seminars and technical awareness programs.
• Dealer/sub-dealer meetings and training programs.
• Cooperative meetings and institutional customer interactions.
• Crash Sales Programs and Joint Crash Sales Programs.
• Product launches and promotional campaigns.
• Field-level product trials and market validation activities.
• Participation in agricultural exhibitions, trade fairs and relevant industry events.

The candidate will be responsible for ensuring that these activities translate into product awareness, lead generation, channel development and measurable business outcomes.

4. Sales & Channel Development

• Develop and maintain a strong network of distributors, dealers, sub-dealers, retailers and institutional customers.
• Identify and appoint potential channel partners in new and existing markets.
• Develop relationships with key influencers, progressive farmers, agricultural consultants and other relevant stakeholders.
• Generate new business opportunities through market mapping, networking and field-level engagement.
• Work closely with the sales team to convert marketing leads and opportunities into business.
• Monitor channel performance and identify opportunities for improving market coverage and product movement.
• Develop strategies to increase repeat business and strengthen customer relationships.

5. Campaign Planning & Execution

• Plan, execute and monitor marketing campaigns across appropriate offline and digital channels.
• Develop marketing communication including brochures, product presentations, digital creatives, social media content, videos and other promotional materials.
• Coordinate product campaigns with sales teams and regional/area managers.
• Ensure consistent product communication and brand positioning across markets.
• Evaluate campaign effectiveness and recommend improvements based on market response and performance data.

6. Market Research & Competitive Intelligence

• Conduct regular market research to identify customer needs, market gaps and emerging opportunities.
• Track competitor products, pricing, positioning, promotional activities and distribution strategies.
• Identify new applications and potential markets for Hydrogel and other Agri Input products.
• Collect and analyze farmer, dealer and distributor feedback.
• Provide actionable market intelligence to management for strategic decision-making.
• Identify opportunities for new product development, product enhancement and portfolio expansion.

7. Analysis, MIS & Reporting

• Analyze sales, marketing and market development data to measure campaign effectiveness and return on investment.
• Track product-wise, crop-wise, territory-wise and channel-wise performance.
• Prepare monthly and quarterly marketing reports and management presentations.
• Monitor marketing expenditure against approved budgets.
• Track lead generation, conversion, market penetration and business development activities.
• Provide regular updates to management on market trends, competitive activities, challenges and growth opportunities.
• Develop corrective action plans wherever marketing activities are not achieving the desired results.

8. Team Management & Cross-Functional Coordination

• Lead, guide and motivate the marketing team to achieve defined business and marketing objectives.
• Plan and allocate marketing activities among team members and ensure timely execution.
• Train team members on product knowledge, Hydrogel applications, marketing techniques and customer engagement.
• Coordinate closely with Sales, Product Development, Technical, Supply Chain and other relevant departments.
• Ensure effective communication between marketing and sales teams for smooth execution of business plans.

Hydrogel-Specific Responsibilities

The candidate should develop and maintain a strong understanding of Agricultural Hydrogel technology and its applications.

Key responsibilities will include:

• Understanding Hydrogel chemistry, product characteristics and agricultural applications at a commercially relevant level.
• Understanding how Hydrogel can be positioned for different crops, soil types and farming conditions.
• Communicating the technical and economic benefits of Hydrogel to customers and channel partners.
• Developing field demonstration and product awareness programs.
• Monitoring emerging Hydrogel technologies, competitors and market developments.
• Identifying new applications and market opportunities for Hydrogel.
• Working with technical/product teams to develop effective product positioning and communication.
• Building market acceptance and awareness of Hydrogel as an agricultural input.

Required Skills & Competencies

• Strong knowledge of Agri Input marketing and market development.
• Prior experience in marketing/sales of Fertilizers, Pesticides, Specialty Fertilizers, Soil Conditioners, Water-Saving Technologies or similar agricultural products will be preferred.
• Knowledge of Hydrogel and its agricultural applications will be a strong advantage.
• Excellent business development and networking skills.
• Strong analytical and problem-solving abilities.
• Excellent communication, negotiation and presentation skills.
• Strong farmer, dealer and distributor engagement capabilities.
• Ability to conduct market research and convert market insights into actionable strategies.
• Strong project and campaign management skills.
• Ability to develop and manage marketing budgets.
• Knowledge of digital marketing channels and social media platforms.
• Familiarity with CRM, analytics and marketing management tools.
• Ability to prepare sales projections, revenue forecasts and management reports.
• Strong leadership and team management capabilities.
• Ability to work independently as well as collaboratively with cross-functional teams.
• Willingness to travel extensively across agricultural markets as required.

Educational Qualification

• Master’s Degree with major/specialization in Marketing, Sales, Business Administration, Agriculture Marketing or a related discipline.
• Candidates with relevant experience in the Agri Input industry will be preferred.

Travel: The role will involve regular travel to agricultural markets, dealer/distributor locations, farmer meetings, demonstration sites and other business locations as required.

Pay: ₹60,000.00 - ₹70,000.00 per month

Work Location: In person

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