About the Role
We are looking for a scrappy, hands-on demand generation manager to drive signups and brand growth. This is a product-led growth motion: we want founders to find us, sign up on their own, build a model, and come back. Budgets are small, so creativity and resourcefulness matter more than spend.
You will own both sides of the work: the creative (landing pages, blog content, graphics, email copy) and the technical (building and publishing pages, SEO, analytics, Apollo, and ad setup). You will work directly with the CEO and have real ownership of results. We expect you to use AI tools every day to do more in fewer hours.
This is Part TiIme 5-10 hours per week, very flexible schedule.
What You Will Do
Landing pages and website
- Design, build, and publish landing pages that convert visitors to free signups
- Test headlines, offers, and calls to action; iterate based on results
- Keep site pages current, fast, and on brand
Content and SEO
- Write and publish blog posts for founders on financial modeling, fundraising, and startup finance
- Manage on-page SEO: keywords, meta tags, internal linking, and site structure
- Monitor rankings and traffic in Google Search Console and adjust the content plan
Graphics and creative
- Create graphics for the blog, landing pages, social posts, emails, and ads
- Keep visuals consistent with the Truspan brand
Email marketing and Apollo
- Manage Apollo.io lists, sequences, and contact hygiene
- Build and send email campaigns, including onboarding and nurture flows for new signups
- Watch deliverability, open rates, and replies; improve copy and targeting
Analytics
- Manage Google Analytics 4, conversion events, and UTM tracking
- Deliver a short weekly update: traffic, signups, campaign results, and what you are testing next
Paid campaigns
- Set up and run small, low-budget ad campaigns (for example Google, LinkedIn, or Meta)
- Test quickly, cut what does not work, and scale what does
What Success Looks Like in the First 90 Days
- A high-converting landing page live, with signup tracking working end to end
- A consistent blog publishing rhythm with SEO basics in place
- Apollo and email campaigns running on a regular schedule
- Conversion tracking and a simple weekly report the CEO can read in five minutes
- At least one small paid test completed, with clear learnings
- Managing DEmand Gen Intern to support you
What You Bring
Must have
- AI literate: you already use AI tools to accelerate writing, design, research, page building, and analysis, and you can show examples
- Hands-on experience building landing pages in a website builder or CMS (for example Webflow, WordPress, or similar)
- Strong writing skills for blogs, landing pages, and email
- Design skills for graphics (Canva, Figma, or similar)
- Working knowledge of SEO fundamentals and Google Analytics 4
- Experience with email marketing tools; Apollo.io experience is a strong plus
- Self-directed, organized, and comfortable working independently with light direction
- Reliable availability of 5 to 10 hours per week
Pay: $25.00 - $30.00 per hour
Expected hours: 5.0 – 10.0 per week
Work Location: Remote
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