Trustero builds AI for governance, risk and compliance (GRC) for security, risk and compliance teams. We're looking for a Demand Generation Marketing Manager to build the engine that brings the right buyers to our door.
You'll own demand generation end to end: the campaigns, webinars and events that create interest, the systems that get every lead to our BDR/SDR team fast, and the reporting that shows what's working. If you like building a program as much as running it, and you want your work tied directly to pipeline, we'd like to meet you.
What you'll do
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Plan and run multi-channel digital campaigns across paid search, LinkedIn, email, content syndication and retargeting.
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Build and run our webinar program and choose, plan and staff industry events, conferences and field events.
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Set up lead scoring, routing and follow-up standards so our BDR/SDR team reaches every lead with context and speed.
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Create outreach sequences and talk tracks for each campaign and event, with our BDR/SDR team.
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Manage the marketing tech stack, including CRM, marketing automation, sales engagement and intent data.
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Define MQLs with sales, build funnel dashboards and report on pipeline and cost per opportunity by program.
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Own the program budget and move spend to what drives pipeline and revenue.
What you bring
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Bachelor of Arts degree or equivalent education.
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5+ years in B2B demand generation, including 3+ years at a B2B SaaS company.
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A track record of building pipeline, with results you can walk us through.
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Hands-on experience with paid digital, email nurture, webinars and in-person events.
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Experience building lead scoring, routing and handoff processes with a BDR/SDR team.
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Working skill in a CRM and marketing automation platform, such as Salesforce, HubSpot or Marketo.
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Comfort with data: you build your own reports and understand attribution.
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Clear writing and strong collaboration with sales, product marketing and leadership.
Nice to have
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Experience marketing to security, risk, compliance, GRC or IT buyers.
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Account-based marketing and intent data tools, such as 6sense, Demandbase or Bombora.
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Sales engagement platforms, such as Outreach, Salesloft or Apollo.
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Early-stage startup experience building a program from scratch.
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