Digital Analytics Manager (m/f/d)
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Reach the decision-maker — $5About the role
As a **Digital Analytics Manager**, you will help shape TT\-Line's digital marketing activities with a strong focus on tracking, web analytics and marketing performance. You will play a key role in developing our digital measurement framework, ensuring reliable data collection, and providing valuable insights to optimize our online customer journey and marketing activities.
Your responsibilities
* Develop, implement and continuously improve our website tracking and measurement strategy * Manage and optimize tracking implementations using Google Tag Manager, Google Analytics 4 (GA4\) and related marketing technologies * Support the development and maintenance of a structured data layer together with developers and external partners * Ensure high\-quality, reliable data collection across our website and online booking process * Create reports and dashboards to analyse website performance, user behaviour and campaign success * Analyse customer journeys, conversion funnels and booking behaviour to identify optimization opportunities * Work closely with internal stakeholders and external agencies to implement tracking requirements and digital projects * Plan, implement and optimize digital campaigns and online marketing activities across relevant channels * Contribute to the continuous improvement of our website and digital customer experience * Stay up to date with developments in web analytics, privacy regulations and digital measurement technologies
Your profile
* A degree in marketing, business administration, digital media, e\-commerce, computer science or a comparable field * First professional experience in online marketing, web analytics, digital marketing or website management is an advantage * Very good understanding of Google Analytics 4 (GA4\) and Google Tag Manager (GTM) * Experience with website tracking concepts and event\-based measurement is desirable * Basic knowledge of data layers, conversion tracking and digital analytics is an advantage * Experience with Google Search Console and other web analytics tools is desirable * Understanding of online customer journeys, conversion funnels and website performance * Analytical mindset and confidence in interpreting data and identifying optimization opportunities * A structured, proactive and solution\-oriented way of working * Good communication skills and the ability to work with developers, agencies and business stakeholders * Very good written and spoken English * Curiosity and enthusiasm for digital marketing, analytics and new technologies
What we offer
* A pleasant working atmosphere in a dynamic and international team * Flat hierarchies and short decision\-making paths * A comprehensive onboarding and introductory phase * Attractive free journeys on our ferries * A varied and responsible position with the opportunity for personal and professional development * Individual development opportunities and room to contribute your own ideas
***Application due*** 9/30/2026
***Start date*** As soon as possible
***Position category*** Marketing
***Workplace*** Travemünde
***Homepage*** ttline.com
***Contact*** Isha Vedak Human Resource Specialist
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