As a Digital Analytics Manager, you will help shape TT-Line's digital marketing activities with a strong focus on tracking, web analytics and marketing performance. You will play a key role in developing our digital measurement framework, ensuring reliable data collection, and providing valuable insights to optimize our online customer journey and marketing activities.
Your responsibilities
- Develop, implement and continuously improve our website tracking and measurement strategy
- Manage and optimize tracking implementations using Google Tag Manager, Google Analytics 4 (GA4) and related marketing technologies
- Support the development and maintenance of a structured data layer together with developers and external partners
- Ensure high-quality, reliable data collection across our website and online booking process
- Create reports and dashboards to analyse website performance, user behaviour and campaign success
- Analyse customer journeys, conversion funnels and booking behaviour to identify optimization opportunities
- Work closely with internal stakeholders and external agencies to implement tracking requirements and digital projects
- Plan, implement and optimize digital campaigns and online marketing activities across relevant channels
- Contribute to the continuous improvement of our website and digital customer experience
- Stay up to date with developments in web analytics, privacy regulations and digital measurement technologies
Your profile
- A degree in marketing, business administration, digital media, e-commerce, computer science or a comparable field
- First professional experience in online marketing, web analytics, digital marketing or website management is an advantage
- Very good understanding of Google Analytics 4 (GA4) and Google Tag Manager (GTM)
- Experience with website tracking concepts and event-based measurement is desirable
- Basic knowledge of data layers, conversion tracking and digital analytics is an advantage
- Experience with Google Search Console and other web analytics tools is desirable
- Understanding of online customer journeys, conversion funnels and website performance
- Analytical mindset and confidence in interpreting data and identifying optimization opportunities
- A structured, proactive and solution-oriented way of working
- Good communication skills and the ability to work with developers, agencies and business stakeholders
- Very good written and spoken English
- Curiosity and enthusiasm for digital marketing, analytics and new technologies
What we offer
- A pleasant working atmosphere in a dynamic and international team
- Flat hierarchies and short decision-making paths
- A comprehensive onboarding and introductory phase
- Attractive free journeys on our ferries
- A varied and responsible position with the opportunity for personal and professional development
- Individual development opportunities and room to contribute your own ideas
Application due 9/30/2026
Start date As soon as possible
Position category Marketing
Workplace Travemünde
Homepage ttline.com
Contact Isha Vedak Human Resource Specialist
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