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Online Marketing Manager (m/f/d)
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Observed pay for marketing jobs in the united states
Among 38 openings that publish compensation, the median stated annual range is $92K–$116K USD. This uses observed listing data across 598 live jobs, never an estimated salary.
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Reach the decision-maker — $5About the role
As an **Online Marketing Manager**, you will play a key role in developing and optimizing TT\-Line’s digital presence. Your focus will be on increasing our visibility in traditional and AI\-powered search environments, managing our website and content management systems, and continuously improving the online customer journey—from the first search query through to a completed booking.
Your responsibilities
* Develop and implement our digital marketing strategy with a strong focus on Generative Engine Optimization (GEO), Search Engine Optimization (SEO) and Search Engine Advertising (SEA) * Continuously optimize TT\-Line’s visibility across traditional search engines and AI\-powered search and answer platforms * Plan, manage and optimize SEA campaigns, including budgets, targeting, bidding strategies and performance monitoring together with our external agency * Maintain, update and further develop website content using our content management system * Ensure that website content is accurate, user\-focused, search\-engine\-friendly and aligned with the TT\-Line brand * Manage and further develop our website and online booking dialogue in close collaboration with internal departments and external development partners * Analyze and optimize the end\-to\-end online customer journey, from initial awareness and information searches to booking and post\-booking communication * Identify conversion barriers and implement measures to improve usability, customer satisfaction and booking conversion * Plan, implement and optimize digital campaigns and online marketing activities across relevant channels * Monitor website traffic, user behaviour, campaign performance and conversion funnels using web analytics and tracking tools * Prepare regular performance reports, derive actionable insights and communicate recommendations to relevant stakeholders * Independently manage cross\-departmental digital projects and coordinate internal and external stakeholders
Your profile
* A degree in marketing, business administration, digital media, e\-commerce or a comparable field * Relevant professional experience in online marketing, digital commerce or website management is an advantage * Sound knowledge of SEO and SEA as well as practical experience in managing and optimizing paid search campaigns * A interest in GEO, AI\-powered search, generative search experiences and emerging digital discovery platforms * Experience in maintaining and developing websites using a content management system * Experience with online booking platforms, e\-commerce systems or other transaction\-oriented digital products * A good understanding of online customer journeys, conversion funnels and user\-centred website optimization * Experience in planning, implementing and evaluating digital campaigns * Knowledge of website tracking and analytics tools, such as Google Analytics, Google Search Console or comparable platforms * Confidence in analysing traffic, campaign and user behaviour data and translating findings into concrete optimization measures * Experience in project management and in coordinating agencies, developers and internal stakeholders * A structured, proactive and results\-oriented way of working * Good communication skills and the ability to explain digital topics clearly to different target groups * Very good written and spoken English skills * A high level of curiosity and enthusiasm for digital trends, new technologies and developments in online marketing
What we offer
* A pleasant working atmosphere in a dynamic and international team * Flat hierarchies and short decision\-making paths * A comprehensive onboarding and introductory phase * Attractive free journeys on our ferries * A varied and responsible position with the opportunity for personal and professional development
***Application due*** 9/30/2026
***Start date*** As soon as possible
***Category*** Marketing
***Workplace*** Travemünde
***Homepage*** ttline.com
***Contact*** Isha Vedak Human Resource Specialist
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