Role Details
Department
Marketing
Location
Pune
Work Mode
On-site
Employment Type
Full-time
Experience
7–9 years
Role Overview
We are looking for an experienced Manager – Marketing to shape and execute udChalo’s marketing agenda—driving business growth, strengthening the brand and deepening customer engagement.
The role will own the end-to-end marketing roadmap, integrated campaigns, customer insights, budgets and ROI, new growth opportunities, and development of a high-performing team. This is a hands-on leadership role requiring strong execution, cross-functional collaboration and a consistent focus on measurable business outcomes.
Key Roles and Responsibilities
Marketing Strategy and Growth
- Develop and own the overall marketing strategy and roadmap, aligned with business priorities, brand objectives and revenue goals.
- Drive customer acquisition, conversion, engagement, retention and revenue growth through effective full-funnel marketing initiatives.
- Identify, test and scale new growth channels, strategic partnerships and market opportunities.
- Develop go-to-market plans in collaboration with Sales, Product, Business and other cross-functional teams.
- Identify and adopt AI-enabled marketing tools to improve customer insights, personalisation, content effectiveness and campaign optimisation, while ensuring responsible use and data privacy.
Brand and Campaign Management
- Strengthen brand positioning and ensure consistent communication across digital, offline, franchise, outreach and partner channels.
- Plan, execute and optimise integrated campaigns across digital, social media, offline, PR and partnership channels.
- Use customer research, segmentation, market trends and performance data to strengthen propositions, messaging and customer journeys.
- Ensure campaigns are delivered on time, within budget and in line with defined business and brand objectives.
Performance, Analytics and Budget Management
- Define marketing KPIs and establish appropriate dashboards and review mechanisms to track performance.
- Own marketing budgets and monitor ROI, ROAS, CAC, conversions and resource utilisation.
- Analyse campaign results, customer feedback and market data to identify opportunities for improvement.
- Promote continuous experimentation through A/B testing, campaign optimisation and data-led decision-making.
Team and Stakeholder Management
- Build, mentor and lead a high-performing marketing team with a strong culture of ownership, accountability and execution.
- Establish clear priorities, responsibilities and performance expectations within the marketing function.
- Collaborate closely with internal stakeholders to achieve brand, customer and commercial objectives.
- Manage external agencies, partners and vendors to ensure timely, cost-effective and high-quality delivery.
Experience Required
- 7–9 years of experience across marketing strategy, brand management, growth marketing, performance marketing or related roles.
- Demonstrated experience in managing integrated campaigns, marketing budgets and measurable business outcomes.
- Experience in leading teams and working with cross-functional stakeholders, agencies and external partners.
Technical and Functional Skills Requirements
Mandatory
- Strong expertise in marketing strategy, brand management, growth and performance marketing.
- Hands-on experience with GA4, Google Ads, Meta Ads, SEO/SEM, social media, CRM and MarTech platforms.
- Strong understanding of marketing analytics and key metrics, including ROI, ROAS, CAC, conversion and attribution.
- Working knowledge of customer lifecycle management, segmentation, marketing automation and AI-enabled marketing tools.
- Proficiency in MS Excel and PowerPoint for performance reporting, dashboards and business presentations.
Preferred
- Exposure to Power BI, Tableau or Looker Studio and advanced marketing analytics.
- Knowledge of CRO, A/B testing, personalisation, WhatsApp/email marketing and online-to-offline customer journeys.
- Experience applying AI to content optimisation, automation, personalisation and customer insights.
Qualification
- MBA/PGDM in Marketing, Business Management or a related discipline is preferred.
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