About the Organisation : UniAthena is an ed-tech, offering free-learning upskilling courses and Self-Paced Academic Programs in collaboration with European Universities and Awarding Bodies. Over 4.5 Million learners from across 190 countries are pursuing their upskilling journey on the 100% Online, self-paced and 100% automated learning platform.
Job Description
As a Junior SEO Executive at UniAthena, you will be responsible for executing and maintaining search engine optimization strategies to improve the website’s visibility and ranking in search engines. This role requires a proactive and detail-oriented professional who is keen to stay updated with the latest SEO trends and practices.
Key Responsibilities:
- Stay up-to-date with the latest trends and best practices in SEO.
- Conduct competitor analysis and research their link-building strategies.
- Develop and implement effective link-building strategies to improve domain authority and rankings.
- Submit press releases to relevant platforms to enhance brand visibility.
- Engage in content marketing activities, including guest posting and blog submissions.
- Generate high-quality backlinks from various online sources.
- Monitor keyword rankings and suggest actionable strategies to improve them.
- Utilize keyword research and management tools effectively.
- Understand ranking factors and implement ethical SEO practices.
- Maintain and enhance keyword rankings across targeted regions.
- Track essential SEO metrics, such as organic traffic and bounce rates, and report insights.
- Identify and resolve technical SEO issues, including fixing 404 errors and other site-related problems.
- Provide on-page optimization recommendations to improve performance.
- Execute off-page and on-page SEO techniques to boost keyword rankings.
Skills Required:
- Proficiency in SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and others.
- Solid understanding of search engine algorithms and ranking factors.
- Familiarity with keyword research and management tools.
- Knowledge of content management systems (CMS) like WordPress.
- Ability to identify and resolve technical SEO issues effectively.
- Strong written and verbal communication skills for content marketing and collaboration.
- Basic understanding of HTML, CSS, and JavaScript is a plus.
- Analytical mindset to interpret data and provide actionable insights.
- Strong organizational and time-management skills to handle multiple tasks efficiently.
- Creative problem-solving skills to optimize strategies and overcome challenges.