DIgital Marketing SEO Manager

1. SEO – Search Engine Optimisation

• Plan and execute on-page, off-page and technical SEO strategies.
• Conduct keyword research, competitor analysis and keyword mapping.
• Optimise website pages, landing pages, blogs, meta titles, descriptions, H1s and internal linking.
• Improve Google organic rankings, website traffic and keyword visibility.
• Manage backlink building, domain authority and link-building campaigns.
• Monitor website performance through Google Search Console, GA4 and SEO tools.
• Identify technical SEO issues, indexing errors, crawlability and website speed issues.
• Develop SEO content strategies to improve organic lead generation.

2. AEO – Answer Engine Optimisation

• Optimise website content to appear in AI-generated answers and search snippets.
• Create FAQ-based content and question-answer formats.
• Implement FAQ, Article, Organisation and relevant structured schema.
• Optimise content for featured snippets and Google's AI Overviews.
• Develop conversational and intent-based keyword strategies.
• Improve brand visibility across answer engines.

3. GEO – Generative Engine Optimisation

• Develop strategies to improve brand visibility on ChatGPT, Gemini, Perplexity and other AI platforms.
• Build brand authority through quality content, digital PR and relevant citations.
• Optimise website content for AI discoverability and entity recognition.
• Strengthen brand mentions and contextual references across authoritative websites.
• Develop content that AI platforms can easily understand, reference and cite.
• Track brand visibility across generative search platforms.

4. Meta Ads & Performance Marketing

• Plan, execute and manage Facebook and Instagram advertising campaigns.
• Create lead generation, conversion, remarketing and awareness campaigns.
• Manage campaign budgets, audience targeting and bidding strategies.
• Develop retargeting strategies for website visitors and existing leads.
• Monitor CPL, CPA, CTR, CPC, ROAS and conversion rates.
• Conduct A/B testing of ad creatives, headlines, audiences and landing pages.
• Coordinate with the creative team for ad copies, reels, banners and promotional creatives.
• Optimise campaigns to achieve lower acquisition costs and higher conversions.

5. D2C Performance Marketing

• Manage paid acquisition campaigns for D2C and e-commerce brands.
• Plan customer acquisition and retargeting strategies.
• Optimise campaigns for purchases, add-to-cart and checkout conversions.
• Analyse product performance, customer behaviour and sales funnels.
• Work on Meta Pixel, Conversion API and tracking integrations.
• Improve ROAS, customer acquisition cost (CAC) and overall campaign profitability.
• Coordinate with website and e-commerce teams to improve landing pages and checkout experience.

6. Content & Website Growth

• Develop monthly SEO and content calendars.
• Coordinate with content writers for blogs, landing pages and website copy.
• Identify content gaps and competitor opportunities.
• Ensure website content follows SEO, AEO and GEO best practices.
• Collaborate with graphic designers and video editors for marketing creatives.
• Recommend website improvements for better user experience and lead generation.

7. Analytics & Reporting

• Track website traffic, organic rankings and lead generation.
• Monitor Google Analytics 4 and Google Search Console.
• Prepare weekly and monthly performance reports.
• Track paid advertising expenditure and campaign profitability.
• Analyse lead quality, conversions and marketing ROI.
• Present actionable recommendations for improving marketing performance.

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person

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