Digital Marketing Specialist

Company: Uptown Spaces Industry: Real Estate Broking Location: Mumbai Experience: 2–4 Years

Job Summary

We are looking for a creative and result-oriented Digital Marketing Specialist to manage online marketing activities, generate quality property leads, improve brand visibility, and support the sales team in achieving business targets.

Key Responsibilities

• Plan and execute digital marketing campaigns across Google Ads, Meta Ads (Facebook and Instagram), and other relevant platforms.
• Generate qualified leads for residential and commercial property sales.
• Manage social media accounts, including content planning, posting, and audience engagement.
• Create and coordinate property-related creatives, reels, videos, and promotional campaigns.
• Monitor campaign performance, lead quality, cost per lead (CPL), and return on ad spend (ROAS).
• Manage website updates, landing pages, SEO, and Google Business Profile.
• Coordinate with the sales team to track leads, follow-ups, and conversions.
• Prepare weekly and monthly marketing performance reports.
• Analyse market trends, competitor activities, and campaign effectiveness.
• Optimise advertising budgets to improve lead generation and conversion rates.

Required Skills & Qualifications

• Graduate in Marketing, Business Administration, or a related field.
• 2–4 years of experience in digital marketing, preferably in real estate.
• Hands-on experience with Google Ads, Meta Ads Manager, and Google Analytics.
• Knowledge of SEO, social media marketing, lead generation, and campaign optimisation.
• Basic knowledge of Canva or other creative tools.
• Strong analytical, communication, and coordination skills.
• Ability to manage multiple campaigns and meet lead-generation targets.

Key Performance Indicators (KPIs)

• Number of qualified leads generated.
• Cost per lead (CPL) and lead conversion rate.
• Advertising campaign performance and ROAS.
• Website traffic and social media engagement.
• Timely execution of campaigns and marketing reports.

Pay: ₹30,000.00 - ₹45,000.00 per month

Work Location: In person

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