Role Business Executive - Cygnus
Designation Diabetes Care Executive (DCE)
Function Sales
Department Domestic Sales
Reporting to Regional Business Manager
Job Grade L2A
Direct Reportees NA
Indirect Reportees NA
Role Objective : Achieve and exceed sales targets in the assigned territory by executing sales initiatives and plans, ensuring business growth and customer retention
KEY RESPONSIBILITIES
Sales Management
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Analyse sales data across products, services, and customers using available dashboards
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Leverage digital tools and collaborate with the Regional Business Manager to integrate insights into sales planning
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Create and regularly update standard visit list of relevant health care professionals and potential chemists, monthly tour and plan and coverage plan
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Interact with health care professionals and patient education as per approved frequency and execute effective delivery of communication and messages to the clinic
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Achieve and exceed assigned targets and undertake corrective actions to bridge any gaps
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Follow up with health care professionals and chemists consistently after Continuous Medical Educations and conferences
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Ensure retention of health care professionals and conversion of non-core health care professionals to core health care professionals
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Monitor the effectiveness of marketing campaigns by tracking sales data
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Support line managers with relevant information in joint calls and review meetings
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Submit reports and adhere to the compliance requirement
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Conduct delivery and demonstration of insulin devices
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Participate in cycle meetings, national diabetes educator programs, and skill development programs
S upply Chain Management
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Conduct retail chemist prescription audit and update necessary records
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Coordinate with stockists to maintain optimal inventory levels and manage near-expiry product liquidation efficiently
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Ensure availability of cold chain supply chain and escalate deviations (if any) in a timely manner when required
People and Culture
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Demonstrate Credo values to build trust and credibility with healthcare professionals
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Participate in Learning and Development programmes
STAKEHOLDER INTERACTION
Type of Interaction: Internal
Interaction with: Regional Business Manager, Sales Manager, Product management team, Medical department
Nature of Interaction: Routine communication in connection with specified tasks and handling escalations from accounts. Communication requiring some level of diplomacy, coordination and synergy
Type of Interaction: External
Interaction with: Healthcare Professionals / Diabetes Educators /CFA / Stockist /Pen Centre/ Chemists
Nature of Interaction: Detailed technical explanation of products to external customers, influencing the customer
JOB REQUIREMENTS
Professional Experience and Relevant Skills
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Minimum of 1 year of experience in Diabetes Care and preferrable to have 2 years of experience
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Possess relevant functional and process knowledge, regulatory aspects and updated knowledge of advancements in their area of work. Must demonstrate strong interpersonal skills, empathy, be driven and self-motivated. Digital fluency and proficiency in using relevant tools is essential, along with a basic understanding of sales and marketing principles
Academic Qualifications & Certifications
- Educational Qualification: Bachelor of Science (BSc) Graduate
Functional Competency
Empathy
Customer Orientation
Achievement Orientation
Planning & Execution
Effective Communication
Exhibits Grit
Collaboration
Adaptability
Integrity and Process Compliance
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