Physician Outreach / Sales Development Representative (SDR)
Primary Objective: Build brand/product awareness, identify relevant physician practices, and generate high-quality clinical leads.
- Target Prospecting: Use Definitive Healthcare and internal tools to identify and prioritize target physicians by specialty, geography, practice type, and activity.
- High-Volume Outreach: Conduct 70–100 outbound cold calls and follow-up emails daily to introduce our comprehensive line of healthcare kits.
- Demand Generation: Evaluate clinical relevance, determine potential patient demand, and gather valuable market feedback.
- Pipeline Management: Input qualified prospects into the CRM, documenting physician interest, feedback, and commonly utilized pharmacies.
- Collaboration: Map out regional demand patterns and hand off high-value, qualified lead intelligence to the Pharmacy Sales Team to secure distribution.
Pharmacy Sales Representative / Account Acquisition Specialist
Primary Objective: Direct business-to-business sales to secure pharmacy shelf placement, initial stocking orders, and recurring reorders.
- Account Targeting: Build, segment, and research lists of target independent and retail pharmacies, identifying owners, managers, buyers, and pharmacists-in-charge.
- B2B Presentations: Pitch the complete range of healthcare kits, demonstrating the commercial business opportunity, stocking options, and ordering processes.
- Deal Closure & Stocking: Secure initial stocking orders and negotiate premium retail shelf placement.
- Account Management: Monitor retail inventory movement, anticipate reorder cycles, upsell new products, and foster long-term partnerships.
- High-Volume Outreach: Conduct 65–95 outreach touches (via phone or in-person visits) daily to drive steady conversions.
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