Experience - 10+ Years
Location - Pune (Kalyani Nagar)
Shift: 9 .0PM to 6.0 AM
Work Mode: Office
Role Overview
We are seeking a high-caliber Senior SEO & AEO Strategist to lead the digital visibility and architectural evolution of a premier global luxury publishing house. This is a sophisticated technical leadership role requiring a blend of Large-scale Data Migration, Technical SEO, and Answer Engine Optimization (AEO).
The ideal candidate will be responsible for safeguarding the organic equity of a massive content library (120,000+ URLs) while positioning the portfolio as the authoritative voice in luxury lifestyle within the age of AI-driven search (ChatGPT, Gemini, etc.).
Key Responsibilities
1. Complex Site Migration & Architecture
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High-Volume Migration: Lead the technical strategy for merging multiple high-authority domains and consolidating legacy content (100k+ URLs).
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Redirect Mapping: Design and execute a robust 301-redirect architecture to ensure zero loss of link equity during platform transitions.
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Information Architecture: Optimize site hierarchy and internal linking structures to maximize crawl budget efficiency and user discovery across a multi-vertical portfolio.
2. AEO & GEO (AI Search Optimization)
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Generative Engine Optimization: Develop strategies to ensure brand content is featured as a "cited source" in AI-powered search engines (Perplexity, Gemini, ChatGPT).
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Advanced Structured Data: Implement sophisticated JSON-LD schemas (Article, Product, Organization, Person) to facilitate seamless data ingestion by Large Language Models (LLMs).
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Knowledge Graph Management: Manage brand entities to ensure accuracy in AI-generated summaries and Knowledge Panels.
3. Technical & Editorial SEO Excellence
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Technical Audits: Conduct deep-dive audits focusing on Core Web Vitals, Rendering (JavaScript), and Mobile-First Indexing for luxury-tier websites.
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Multilingual Strategy: Oversee hreflang implementation and localized SEO for global markets (English, French, German).
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Content Authority: Partner with editorial teams to implement E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) frameworks that align with luxury brand standards.
4. Performance Intelligence
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Analytics Governance: Manage and audit Google Search Console (GSC) and GA4 across a diverse domain portfolio.
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Business-Value Reporting: Define KPIs that move beyond simple rankings, focusing on "Search Intent" and conversion metrics for high-value memberships and e-commerce
Required Qualifications
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Professional Experience: 6+ years in SEO, with at least 3 years specifically within Digital Publishing, Media Houses, or High-End E-commerce.
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Migration Mastery: Proven track record of successfully managing at least one site migration/consolidation exceeding 100,000 URLs.
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Technical Toolkit:
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Expert-level proficiency in Screaming Frog, Log File Analysis, and Enterprise Crawlers.
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Deep understanding of WordPress ecosystem and headless CMS environments.
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Experience with BigQuery or Python for SEO to manage large-scale data sets.
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Luxury Sensibility: Understanding of the "High-Net-Worth" audience, ensuring SEO tactics never compromise brand aesthetics or editorial integrity.
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AI-Forward Mindset: Demonstrable knowledge of how Generative AI is reshaping search and a roadmap for maintaining visibility in an "Answer-first" world.
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