Sales Development Representative (SDR)
US & European Markets | IT Services & Technology Solutions
Key Responsibilities
1. B2B Lead Generation & Prospecting
- Identify and research target companies across the US and European markets.
- Build highly targeted prospect lists based on industry, company size, technology stack, business requirements, and buying signals.
- Identify key decision-makers including Founders, CEOs, CTOs, CIOs, Heads of Engineering, Product Heads, and Technology Leaders.
- Generate qualified leads through LinkedIn, email, cold calling, databases, referrals, and other outbound channels.
- Run structured and personalized outbound campaigns.
2. IT Services & Solution Selling
- Understand the company's technology services and solution portfolio.
- Identify technology/business pain points during initial prospect conversations.
- Position relevant services based on the prospect's requirements rather than simply pitching generic services.
- Generate interest around areas such as:
- Custom Software Development
- Web & Mobile Application Development
- AI/ML & Generative AI Solutions
- SaaS Product Development
- Dedicated Development Teams
- Cloud & Digital Transformation
- Application Modernization
- Data & Analytics
- UI/UX & Product Engineering
- Understand high-level technology requirements and effectively communicate them to the technical/business development team for further qualification.
3. Lead Qualification
- Conduct initial discovery conversations with prospects.
- Understand the prospect's:
- Business requirement
- Technology requirement
- Current challenges
- Project scope
- Budget expectations
- Decision-making process
- Expected timeline
- Qualify leads based on defined sales qualification criteria.
- Ensure only relevant and meaningful opportunities are passed to the sales team.
4. Meeting & Opportunity Generation
- Schedule qualified discovery meetings with prospects.
- Coordinate with Account Executives / Business Development Managers for further discussions.
- Provide proper prospect and requirement context before handing over an opportunity.
- Follow up consistently with prospects to move them through the early stages of the sales funnel.
5. Account & Market Research
- Research companies, industries, competitors, technology stacks, hiring patterns, funding activity, and other buying signals.
- Identify companies that may have an active need for technology services or development partners.
- Develop account-specific outreach strategies for high-value prospects.
6. CRM & Sales Reporting
- Maintain accurate prospect and lead information in the CRM.
- Record all outreach, conversations, follow-ups, meetings, and qualification details.
- Maintain proper pipeline hygiene and ensure timely updates.
- Track key performance metrics and continuously optimize prospecting activities.
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