Job Overview
We are seeking a dynamic and energetic Social Media and Content Marketing Coordinator to elevate our brand presence across digital platforms. In this role, you will craft compelling content, manage social media channels, and implement innovative marketing strategies to engage our target audience. Your creativity and analytical skills will drive brand awareness, foster community engagement, and optimize our online marketing efforts. This paid position offers an exciting opportunity to shape our digital voice and contribute to our overall marketing success.
Responsibilities
- Develop, curate, and schedule engaging social media content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok using tools like Hootsuite or Buffer.
- Monitor social listening channels to gather insights on brand perception, industry trends, and customer feedback.
- Design eye-catching graphics and multimedia content using Adobe Photoshop, Illustrator, and Adobe Creative Suite to enhance campaign visuals.
- Manage social media advertising campaigns on Facebook and other platforms to boost reach and engagement through targeted advertising strategies.
- Analyze digital marketing performance metrics with Google Analytics, web analytics tools, and marketing online analytics to measure campaign effectiveness.
- Collaborate with the public relations team to ensure consistent branding and messaging across all channels.
- Conduct keyword research for SEO optimization of content and improve organic search rankings.
- Proofread all content for accuracy, clarity, and brand consistency before publication.
- Track media performance analytics to refine strategies for social media management and content marketing initiatives.
- Support e-commerce efforts by creating compelling product descriptions, promotional content, and visual assets.
- Engage in relationship management by interacting with followers, influencers, and partners to foster community growth.
Experience
- Proven experience in social media management, content creation, or digital marketing roles with a focus on social media marketing.
- Strong proficiency in graphic design tools such as Adobe Photoshop, Illustrator, and Adobe Creative Suite.
- Hands-on experience with social listening tools and media performance analytics platforms.
- Familiarity with social media advertising platforms like Facebook Ads Manager.
- Knowledge of SEO best practices, keyword research techniques, and web analytics tools such as Google Analytics.
- Ability to craft engaging written content tailored for diverse audiences while maintaining brand voice.
- Experience monitoring digital marketing performance metrics to optimize campaigns effectively.
- Excellent proofreading skills with attention to detail in all published materials.
- Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
Join us as a Social Media and Content Marketing Coordinator if you're passionate about storytelling through digital channels! Bring your creativity, analytical mindset, and enthusiasm for innovative marketing strategies to help us connect meaningfully with our audience while advancing your career in a vibrant team environment.
Pay: $23.97 - $28.87 per hour
Benefits:
- Flexible schedule
Work Location: Hybrid remote in Dana Point, CA 92629
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