Job Title: Digital Marketing Genius – Lead Generation Specialist
Location: North York, ON (In-House Position)
Company: Vivion Energy
Job Type: Full-time
Compensation: Base Salary ($60K–$70K) + up to $30K in bonuses
About Us:
Vivion Energy is a rapidly growing leader in the renewable energy industry, specializing in solar energy solutions for residential and commercial customers. We're experiencing rapid growth and are now seeking a talented Digital Marketing Genius to join our team. If you're passionate about driving sales through cutting-edge digital campaigns and have a proven track record in reducing cost per lead and cost per appointment, we want you!
Position Overview:
As our Digital Marketing Genius, you will be responsible for developing and executing high-performing campaigns across multiple social media platforms, including Facebook, Instagram, TikTok, and Google. Your primary goal will be to generate quality leads and drive appointments at a very low cost, ultimately contributing to Vivion Energy’s growth.
Key Responsibilities:
- Develop, manage, and optimize paid advertising campaigns on Facebook, Instagram, TikTok, Google, and other relevant platforms.
- Create compelling and engaging content that resonates with our target audience and drives conversions.
- Produce high-quality visual and written content tailored to each platform, including videos, graphics, and copywriting.
- Record yourself on video, confidently presenting our value proposition to be used in ads across various platforms.
- Monitor, analyze, and report on campaign performance, making data-driven decisions to continuously improve results.
- Stay up to date with the latest trends and best practices in digital marketing, content creation, and social media advertising.
- Collaborate closely with the sales team to ensure alignment on goals and strategies.
- Innovate and test new strategies to reduce cost per lead and increase conversion rates.
- Develop retargeting campaigns and strategies to nurture leads through the sales funnel.
Qualifications:
- Proven experience (5+ years) in digital marketing, with a focus on lead generation, content creation, and driving sales through social media platforms.
- Strong understanding of performance marketing, conversion, and online customer acquisition.
- Experience with A/B testing, landing page optimization, and analytics tools.
- Exceptional knowledge of ad platforms, including Facebook Ads Manager, Google Ads, and TikTok Ads.
- Strong content creation skills, including graphic design, video production, and copywriting.
- Comfortable and confident recording yourself on video to present our value proposition in a compelling way.
- Strong analytical skills and experience using data-driven decision-making to optimize campaigns.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Strong communication and teamwork skills.
Compensation:
- Competitive base salary commensurate with experience.
- Attractive performance-based bonus structure, providing significant earning potential.
- Opportunities for growth and advancement within the company.
Why Join Vivion Energy?
- Be part of an innovative and rapidly growing company in the renewable energy industry.
- Work in a dynamic, supportive environment where your contributions are valued.
- Enjoy a role where creativity and results are rewarded with an excellent compensation package.
- Grow with us as we continue to expand and lead the market in renewable energy solutions.
How to Apply:
If you're ready to take your career to the next level and help us continue to grow, please submit your resume and a brief cover letter detailing your relevant experience, why you're the perfect fit for this role, and a PORTFOLIO that showcases your achievements.
Bachelor's degree in Marketing, Business, or Communications
Job Type: Full-time
Pay: $60,000.00-$70,000.00 per year
Experience:
- Digital marketing: 5 years (preferred)
Work Location: In person