Job Description – Sales & Marketing ManagerJob Overview
The Sales & Marketing Manager will be responsible for driving revenue growth by generating qualified leads, converting inquiries into confirmed bookings, building long-term client relationships, and planning and executing marketing initiatives that strengthen VS Studio's brand presence.
This role combines strategic sales, digital marketing, partnerships, and brand development to ensure a consistent pipeline of premium clients. The role is office-based and requires close collaboration with the creative, operations, and social media teams.
Key ResponsibilitiesSales & Client Acquisition
- Handle inbound enquiries and convert them into confirmed bookings.
- Generate new business through outbound sales efforts.
- Identify and approach potential clients, including:
- Wedding clients
- Corporate clients
- Event planners
- Wedding planners
- Conduct client consultations.
- Prepare customised quotations and package recommendations.
- Follow up on leads through calls, WhatsApp, email, and meetings.
- Negotiate pricing while maintaining company profitability.
- Meet monthly and quarterly sales targets.
- Handle Ablum sales
Marketing & Brand Development
- Plan and execute monthly marketing campaigns to increase qualified enquiries.
- Coordinate with the social media and creative teams for campaign execution.
- Develop strategies for:
- Lead Generation
- Brand Awareness
- Seasonal Promotions
- Wedding Campaigns
- Festive Offers
- Monitor marketing campaign performance and optimise ROI.
- Build referral marketing strategies.
- Generate repeat business through client engagement campaigns.
- Create promotional ideas to increase bookings during lean seasons.
Digital Marketing Coordination
- Coordinate digital advertising efforts with agencies/freelancers.
- Monitor Meta Ads and Google Ads performance.
- Track:
- Cost per Lead
- Conversion Rate
- ROAS
- Customer Acquisition Cost
- Recommend improvements based on campaign data.
- Assist in planning website updates, landing pages, and lead capture strategies.
Partnerships & Business Development
- Develop strategic partnerships with:
- Wedding planners
- Event organizers
- Create referral programmes with partner vendors.
- Attend exhibitions, networking events, and wedding expos to generate leads.
- Explore new business opportunities and collaborations.
Client Relationship Management
- Develop and maintain long-term relationships with clients.
- Ensure exceptional customer experience throughout the client journey.
- Handle escalations professionally.
- Encourage reviews, referrals, and testimonials.
- Maintain accurate CRM records.
Strategy & Growth
- Prepare monthly sales forecasts.
- Analyse market trends and competitor offerings.
- Recommend pricing strategies and new service packages.
- Identify emerging wedding and content trends that can be converted into business opportunities.
- Work with management on expansion strategies.
Marketing Analytics & Reporting
- Track and report:
- Lead Sources
- Conversion Rate
- Booking Value
- Campaign Performance
- Revenue Generated
- ROI on Marketing Activities
- Present monthly reports with actionable recommendations.
Required Skills & Experience
- 3–5 years of experience in Sales, Marketing, or Business Development.
- Experience in premium service industries such as weddings, hospitality, luxury brands, or events preferred.
- Proven record of achieving sales targets.
- Strong negotiation and relationship-building skills.
- Excellent verbal and written communication.
- Understanding of digital marketing fundamentals.
- Knowledge of CRM software.
- Strong analytical and reporting skills.
- Proficiency in Excel, Google Workspace, WhatsApp Business, and presentation tools.
- AI Skills: Generative AI to make creative proposals
Preferred Qualifications
- Experience managing Meta Ads or coordinating with digital marketing agencies.
- Understanding of wedding industry trends.
- Knowledge of branding and content marketing.
- Experience in partnership development.
- Passion for photography, storytelling, luxury services, or creative industries.
Pay: ₹10,000.00 - ₹30,437.90 per month
Work Location: In person