Head of Social Media

About We Make Footballers

We Make Footballers helps children develop their football skills, confidence and love of the game through expert coaching. Our international franchise network combines local relationships with a shared commitment to helping every child progress.

Our social channels bring that work to life: introducing our coaches and franchise owners, celebrating player journeys, supporting families and inspiring future business owners.

We’re looking for a Head of Social Media who can turn those stories into compelling content and measurable growth.

The role

You’ll lead our organic social strategy and delivery across We Make Footballers, Get Scouted and our Project Footballer podcast.

This is a practical leadership role. You’ll set the direction, develop ideas, create content and coordinate colleagues who support editing, publishing and distribution. You’ll understand how to build an audience while connecting social activity to business goals, including parent enquiries, event bookings and qualified franchise interest.

Strong organic social expertise is essential. Experience in paid social strategy, advertising creative and agency management is highly desirable.

Ideally, you’ll also enjoy presenting on camera, interviewing others and becoming a recognisable voice within our content.

What you’ll do

• Lead social strategy and performance
• Develop a clear social strategy aligned with wider marketing campaigns and business priorities.
• Build content plans that balance planned campaigns, recurring formats and timely opportunities.
• Adapt content for Instagram, TikTok, Facebook, YouTube, LinkedIn and X, prioritising the channels and formats that deliver results.
• Analyse performance, explain what is working and use those insights to improve content.
• Report on audience growth, engagement, reach, traffic and contribution to relevant enquiries and bookings.

Create content people want to watch and share

• Develop ideas, write scripts and captions, film, edit and publish video and visual content.
• Tell compelling stories about player development, coaching, franchise owners and the people behind the business.
• Identify opportunities in alumni news, franchisee content, collaborations and relevant trends.
• Coordinate filming with colleagues and franchise owners, including content capture at sessions and events.
• Maintain organised content banks, editable templates and source files in shared company systems.
• Apply brand, safeguarding and content-permission guidance consistently.

Oversee our wider content channels

• Lead Get Scouted content, including event promotion, player success stories, results and highlight videos.
• Oversee Project Footballer podcast episode promotion, including trailers, thumbnails, titles, descriptions and social clips.
• Ensure podcast advertising placements and promotional assets are delivered as agreed.
• Brief and coordinate colleagues supporting editing, scheduling and cross-platform distribution.

Support our franchise network

• Produce monthly organic content calendars and practical ideas franchise owners can use locally.
• Develop training, templates and filming/editing guides that improve the quality and consistency of local content.
• Provide specialist organic social advice and encourage franchisees to share strong stories and assets.
• Coordinate organic content guidance with the team’s monthly paid-content requests.

Connect organic content with paid advertising

• Work with the Head of Marketing and our paid media agency to develop content suitable for advertising.
• Use organic performance and audience insights to inform creative ideas and tests.
• Help build a regular supply of fresh video and visual assets for paid campaigns.
• Take ownership of paid social strategy, creative testing and agency performance oversight.

What you’ll bring

Essential

• Demonstrable success owning social strategy and delivering measurable results.
• Strong practical skills in content creation, particularly short-form video, storytelling, copywriting and editing.
• A portfolio showing your work and explaining your personal contribution.
• The ability to interpret performance data and turn it into clear actions.
• Experience managing multiple channels, projects and stakeholders.
• Confidence briefing colleagues, giving constructive feedback and maintaining creative quality.
• The ability to work independently, respond to timely opportunities and balance strategy with daily delivery.

Desirable

• Experience presenting on camera, interviewing people or hosting video content.
• Paid social strategy, creative testing and agency management experience.
• Experience supporting a franchise network or multiple locations.
• Experience in sport, children’s activities, education or consumer services.
• Familiarity with podcast promotion and YouTube growth.
• Experience using tools such as Canva, CapCut, Adobe applications and social scheduling or reporting platforms.

What success looks like

• A clear, distinctive social presence that reflects the quality of our coaching and network.
• Consistent delivery of engaging content across our priority channels.
• Measurable audience growth and stronger engagement with relevant audiences.
• A clearer contribution from social activity to parent enquiries, bookings and qualified franchise interest.
• Franchise owners who feel better equipped to create effective local content.
• A stronger connection between organic storytelling and paid advertising creative.

Benefits

• 27 days annual leave plus bank holidays
• 1 day paid volunteer work
• Audible membership
• Free We Make Footballers activities for children and 50% off for relatives

How to apply

Please research our social presence in depth before applying, including We Make Footballers, Get Scouted and Project Footballer.

Your application should include:

• Your CV and portfolio, with links to relevant accounts and content you have personally worked on.
• Examples of results you have achieved. Explain the starting point, timeframe, your contribution and the outcome. Where relevant, distinguish organic results from paid activity.
• A brief review of our current social presence, covering the biggest opportunities and changes you would prioritise to take our accounts further.
• An example of your on-camera work, if available. This could be presenting, interviewing or another relevant format.

Job Type: Full-time

Pay: £45,000.00-£50,000.00 per year

Benefits:

• Company pension

Ability to commute/relocate:

• Twickenham TW1 3SZ: reliably commute or plan to relocate before starting work (required)

Application question(s):

• Please share links to social accounts or content you have personally managed or created, explaining your contribution.
• Having looked at our social channels, what is one opportunity you see to improve our content? A few sentences is enough.

Experience:

• Social media marketing: 3 years (preferred)

Work Location: In person

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