Web Designer: Shopify Ecommerce & UI/UX
Company: Runexe Lifestyle
Brand: Luma
Location: Bhubaneswar, Odisha
Job Type: Full time
Salary: Negotiable, based on skills and experience
Joining: Immediate joiners preferred
About Luma
Luma is an upcoming fashion oriented eyewear brand under Runexe Lifestyle, built around the belief that eyewear is more than a functional necessity, it is an essential part of personal style, self expression and confidence.
Our philosophy is simple: “We don't sell eyewear. We sell outfits.”
We aim to make eyewear a more engaging fashion purchase by combining distinctive designs, everyday comfort, accessible premium quality and a thoughtful digital shopping experience. We are building an ecommerce first brand for consumers who see eyewear as an extension of their personality and want the freedom to express themselves through different frames, styles and occasions.
As we build Luma's digital presence, we are looking for a creative, detail oriented and execution focused Web Designer who can translate our brand vision into a visually compelling, intuitive and commercially effective Shopify storefront.
About the Role
We are looking for a Web Designer with a strong understanding of website visual design, UI/UX principles and ecommerce customer experiences to take ownership of the design of Luma's Shopify website.
Our website development team is responsible for building and implementing the website pages in the background. We need someone who can take ownership of the customer facing visual design, user interface, page layouts, responsive design and overall digital shopping experience.
You will work closely with our website development team, graphics team and leadership to transform our brand direction into a cohesive, modern and conversion focused online storefront.
The ideal candidate should be able to balance aesthetics with functionality, understand the practical requirements of ecommerce design and communicate design specifications clearly to developers.
This is an opportunity to contribute to the digital foundation of an emerging fashion brand and play a meaningful role in shaping how customers discover, experience and purchase Luma eyewear.
Key Responsibilities
1. Shopify Website Design
Design the customer facing interface of Luma's Shopify website in alignment with the brand's identity and visual direction.
Create clean, modern and visually consistent layouts for the homepage, collection pages, product detail pages, landing pages and other key website sections.
Establish consistent use of typography, colours, spacing, imagery, buttons, icons and other interface elements.
Translate brand concepts, design references and business requirements into practical website designs.
Work closely with the website development team to ensure accurate implementation of approved designs.
Review developed pages and identify visual inconsistencies or design issues requiring correction.
2. UI/UX & Customer Journey
Design intuitive and user friendly website experiences that make product discovery and purchasing simple and engaging.
Develop clear navigation, page hierarchies and calls to action that guide customers through the shopping journey.
Design product browsing experiences that help customers explore eyewear by style, design, collection and other relevant attributes.
Create effective product detail page layouts that communicate product features, materials, design details, fit and value.
Ensure a consistent and intuitive experience across desktop, tablet and mobile devices.
Identify usability issues and recommend improvements to reduce friction throughout the customer journey.
3. Ecommerce Design & Conversion Optimisation
Apply e-commerce UI/UX principles to improve product discovery, customer engagement and purchase completion.
Design promotional banners, campaign landing pages, product highlights and other website assets.
Optimise the presentation of product imagery, pricing, product information, trust signals and purchase actions.
Collaborate with the marketing team to align website experiences with advertising campaigns, social media content and brand communication.
Recommend design improvements that support customer confidence, usability and conversion.
4. Brand & Creative Collaboration
Translate Luma's philosophy of treating eyewear as a fashion and styling choice into the website's visual language and shopping experience.
Collaborate with the graphics team to integrate product photography, creative assets, campaign visuals and content effectively.
Maintain visual consistency across the website and ensure the digital experience reflects Luma's intended brand positioning.
Contribute creative ideas to differentiate Luma's online shopping experience from conventional eyewear ecommerce websites.
5. Responsive Design & Quality Assurance
Create responsive designs that function effectively across different screen sizes and devices.
Collaborate with developers to address implementation limitations, layout issues and visual inconsistencies.
Conduct design reviews and participate in website testing and pre launch quality checks.
Continuously improve the website experience based on customer feedback, business requirements and performance insights.
Required Skills & Qualifications
Demonstrable experience in website design, UI/UX design or ecommerce interface design.
Strong understanding of visual hierarchy, typography, colour theory, spacing, composition and layout design.
Practical knowledge of responsive web design and mobile first design principles.
Familiarity with Shopify storefronts, themes and ecommerce website structures.
Proficiency in Figma or equivalent UI/UX design tools.
Ability to design homepage layouts, collection pages, product detail pages and campaign landing pages.
Understanding of ecommerce customer journeys, usability principles and conversion focused design.
Ability to collaborate effectively with developers and communicate design specifications clearly.
Strong attention to detail, consistency and visual quality.
Ability to manage priorities, meet deadlines and work independently in a fast moving environment.
A portfolio demonstrating relevant website design, UI/UX or ecommerce projects.
Preferred Qualifications
Experience designing Shopify storefronts for fashion, lifestyle, accessories, beauty or other consumer brands.
Familiarity with Shopify themes, theme customisation constraints and practical implementation requirements.
Understanding of conversion rate optimisation, product discovery and common ecommerce usability challenges.
Basic knowledge of HTML and CSS.
Experience designing landing pages for digital advertising campaigns.
An interest in fashion, eyewear, branding, consumer psychology and digital commerce.
What We Are Looking For
We are looking for someone who can think beyond making a website look attractive.
The right candidate will understand that a website is both a brand experience and a commercial asset. Every design decision should contribute to how customers perceive Luma, discover products, evaluate their options and make purchase decisions.
We value candidates who demonstrate:
Strong visual judgement and an understanding of what makes a digital brand distinctive.
The ability to balance aesthetics, usability and commercial objectives.
Initiative, ownership and a solution oriented approach to design challenges.
The ability to translate an abstract brand vision into practical, executable designs.
Clear communication and effective collaboration with cross functional teams.
Attention to detail and the discipline to follow requirements and deliver work accurately.
Why Join Luma?
Build from the ground up: Help shape the digital identity of an emerging eyewear brand.
Creative ownership: Make meaningful contributions to the website's design and customer experience.
Cross functional collaboration: Work closely with the development, graphics and marketing teams.
Business impact: Contribute to how customers experience the brand and interact with its products.
Opportunity to innovate: Help connect fashion, personal styling and digital shopping in a distinctive way.
Application Process: Please Read Carefully
We are looking for candidates who pay attention to details, follow instructions and demonstrate genuine interest in the opportunity. Please read the following application requirements before applying.
Candidates are requested to apply by emailing their application directly to:
Email: drasmita.mohanty@runexelifestyle.com
Email subject line: “Application: Web Designer: Shopify Ecommerce & UI/UX, [Your Full Name]”
Please ensure that the role title is clearly mentioned in the email subject line. Applications with clear, relevant subject lines will be easier to identify and review.
Your application email must include:
1. Updated resume: Attach your latest resume with accurate information about your experience, skills, qualifications and previous projects.
2. Portfolio and work samples: Include clickable links to your website designs, UI/UX projects, live websites or relevant case studies directly in your resume. If any work samples are not listed in your resume, include their links in the email itself.
3. Relevant project experience: Clearly identify the projects you have worked on and your individual contribution to each. Do not claim work that you did not personally undertake.
4. Additional details: Mention your current location, total relevant experience, current or most recent compensation if applicable, expected compensation and earliest joining date.
5. Immediate availability: Immediate joiners are preferred. Clearly state your availability and any notice period, if applicable.
Important: Please verify that your resume is updated, your portfolio links are accurate and accessible, and your email contains all the requested information before sending your application.
We place importance on attention to detail, the ability to understand requirements and the discipline to execute them correctly. These qualities are essential for this role, where the successful candidate will be expected to translate Luma's brand vision into a practical and effective website experience.
Candidates are strongly encouraged to email their complete applications directly rather than relying solely on the Indeed Quick Apply option. Applications that do not provide sufficient information to assess the candidate's relevant skills and work may not be considered for further evaluation.
Pay: From ₹35,000.00 per month
Application Question(s):
- Do you hold a relevant degree, diploma, or professional qualification in Web Design, UI/UX Design, Graphic Design, Interaction Design, Digital Design, Computer Science, or a related field?
- Do you have relevant professional work experience in Web Design, UI/UX Design, Shopify Ecommerce Website Design, or a related field?
Work Location: In person
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