About Us
SocialWatch is a Chandigarh/Mohali-based digital marketing agency that builds brands across social media for clients in healthcare, D2C, Retail, education, hospitality and more. We work with an in-house production team, so ideas don’t stay on paper. They get shot, edited and published.
About the Role
We’re looking for a Social Media Executive who can do more than post. You’ll own brand strategy, plan content, work with our production team on shoots, run basic Meta ads, and report results clearly to clients. If you understand why a piece of content works, and not just how to make it, this role is for you.
Key Responsibilities
Brand Strategy & Organic Growth
- Build social media strategies for client brands: positioning, tone of voice, content pillars and growth goals
- Grow brand pages organically through consistent, relevant content, trend use, community engagement and platform best practices
- Research competitors, audiences and trends to find content opportunities
Content Planning
- Create monthly content calendars aligned with brand goals, launches and festive/seasonal moments
- Build mood boards and creative references for each brand and campaign
- Write captions, hooks, scripts and creative briefs for posts, reels and carousels
Production Coordination
- Work closely with the in-house production team (videographers, designers, editors) on shoot planning and execution
- Prepare shoot plans: shot lists, scripts, props, locations and schedules
- Be present on shoots when needed to make sure the output matches the brief
- Review creatives and edits before they go to the client
Meta Ads
- Plan, set up and monitor basic Meta (Facebook & Instagram) ad campaigns
- Understand objectives, audience targeting, budgets and ad creatives
- Track ad performance and suggest optimisations
Reporting & Analytics
- Prepare monthly performance reports covering reach, engagement, follower growth, top-performing content, ad results and key learnings
- Turn numbers into insights: what worked, what didn’t, and what we’ll change next month
- Use platform insights (Meta Business Suite, Instagram Insights, etc.) to track performance
Client & Team Coordination
- Present strategies, calendars and reports to clients when required
- Take client feedback and translate it into clear action points for the team
- Coordinate with designers, editors and account managers to meet deadlines
Other Responsibilities
- Schedule and publish content across Instagram, Facebook, LinkedIn and YouTube
- Manage comments, DMs and community engagement on client pages
- Stay updated on platform algorithm changes, new features and trending formats
- Maintain organised content and asset trackers
Requirements
- 1–3 years of hands-on experience managing social media for brands
- Proven experience growing a brand organically (share examples or pages you’ve handled)
- Working knowledge of Meta Ads Manager
- Experience creating brand strategies, content calendars and mood boards
- Ability to plan and coordinate shoots with a production team
- Ability to create clear, insight-driven performance reports
- Strong written communication in English and Hindi; Punjabi is a plus
- Good understanding of Instagram Reels, trends and short-form video
- Organised, deadline-driven and able to handle multiple brands at once
Good to Have
- Basic design or editing skills (Canva, CapCut, Adobe tools or any other tool)
- Experience with scheduling tools (Meta Business Suite, Buffer, etc.)
- Knowledge of influencer collaborations
- Agency experience handling multiple clients
What We Offer
- Work across brands in multiple industries
- In-house production team to bring ideas to life
- Direct exposure to strategy, clients and leadership
- Fast learning and growth in a hands-on environment
How to Apply
Apply with your resume and a portfolio or links to pages/content you’ve managed. Applications without work samples will not be considered.
Job Type: Full-time
Pay: ₹18,000.00 - ₹30,000.00 per month
Ability to commute/relocate:
- Mohali, Punjab: Reliably commute or willing to relocate with an employer-provided relocation package (Preferred)
Education:
- Bachelor's (Preferred)
Experience:
- Social media marketing: 1 year (Required)
Work Location: In person
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