GoLighter is scaling rapidly across Sweden, Denmark, and Finland. We are looking for a dedicated, hands-on marketing professional to drive our regional growth and serve as the central marketing resource for our Nordic Success Team.
You will take end-to-end ownership of Nordic marketing—from independently building and launching performance campaigns to coordinating multi-channel product rollouts. This role is ideal for a proactive builder who enjoys creating structures from scratch and combines strategic thinking with a strong numerical mindset.
Your tasks would be...
- Take full ownership of marketing activities and commercial results across Sweden, Denmark, and Finland
- Independently build, launch, manage, and optimize Google Ads and Meta campaigns
- Own the operational execution and performance of SEA and Paid Social activities
- Collaborate closely with the Team Lead Performance Marketing and the Vice President of Commercial Development to ensure regional expansion plans and KPIs remain on track
- Develop and execute high-impact pre-selling, lead-generation, and product-launch sequences for our upcoming portfolio, including the Wegovy® Pill pipeline
- Identify untapped growth opportunities, channels, audiences, and campaign approaches
- Formulate creative hypotheses, run rapid experiments, analyze results, and continuously improve performance
- Monitor and optimize key growth metrics such as CAC, AOV, LTV, conversion rates, and overall funnel performance
- Work closely with our internal Business Intelligence team to identify trends and translate data into actionable measures
- Plan and launch TV and out-of-home campaigns across the Nordic markets
- Select, brief, coordinate, and manage external agencies while maintaining clear control over ROI, performance, and commercial outcomes
- Coordinate multi-channel product rollouts and ensure consistent execution across digital and offline touchpoints
- Build scalable marketing processes, guidelines, and structures for the Nordic region
You will fit well, when you …
- You have 3 to 5 years of proven experience in fast-scaling digital marketing roles
- You have worked in e-commerce, digital health, D2C, subscription-based businesses, or similarly fast-paced environments
- You have direct experience scaling marketing campaigns in Sweden, Denmark, and Finland
- You understand Nordic market dynamics, regional differences, and local customer behavior
- You have strong hands-on expertise in SEA and Paid Social, particularly Google Ads and Meta
- You are comfortable working directly within advertising platforms and managing campaigns independently
- You have experience planning and executing TV marketing campaigns
- You have successfully managed external agencies with a clear focus on measurable commercial results
- You can develop strategic expansion plans while remaining deeply involved in operational execution
- You have a highly analytical mindset and confidently work with performance data, dashboards, budgets, and business KPIs
- You take ownership of business outcomes rather than focusing only on individual tasks
- You proactively create briefs, processes, and solutions instead of waiting for detailed instructions
- You enjoy building new markets, testing new ideas, and working in a fast-paced environment
- You are fluent in English
- Professional proficiency in Swedish, Danish, or Finnish is a strong advantage
Important: Official correspondence regarding job applications will always come from an @ wellsterhealth.com email address.
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