(Senior) International Marketing Manager (m/f/d)

About the role

GoLighter is scaling rapidly across Sweden, Denmark, and Finland. We are looking for a dedicated, hands\-on marketing professional to drive our regional growth and serve as the central marketing resource for our Nordic Success Team.

You will take end\-to\-end ownership of Nordic marketing—from independently building and launching performance campaigns to coordinating multi\-channel product rollouts. This role is ideal for a proactive builder who enjoys creating structures from scratch and combines strategic thinking with a strong numerical mindset.

**Your tasks would be...**

* Take full ownership of marketing activities and commercial results across Sweden, Denmark, and Finland * Independently build, launch, manage, and optimize Google Ads and Meta campaigns * Own the operational execution and performance of SEA and Paid Social activities * Collaborate closely with the Team Lead Performance Marketing and the Vice President of Commercial Development to ensure regional expansion plans and KPIs remain on track * Develop and execute high\-impact pre\-selling, lead\-generation, and product\-launch sequences for our upcoming portfolio, including the Wegovy® Pill pipeline * Identify untapped growth opportunities, channels, audiences, and campaign approaches * Formulate creative hypotheses, run rapid experiments, analyze results, and continuously improve performance * Monitor and optimize key growth metrics such as CAC, AOV, LTV, conversion rates, and overall funnel performance * Work closely with our internal Business Intelligence team to identify trends and translate data into actionable measures * Plan and launch TV and out\-of\-home campaigns across the Nordic markets * Select, brief, coordinate, and manage external agencies while maintaining clear control over ROI, performance, and commercial outcomes * Coordinate multi\-channel product rollouts and ensure consistent execution across digital and offline touchpoints * Build scalable marketing processes, guidelines, and structures for the Nordic region

**You will fit well, when you …**

* You have 3 to 5 years of proven experience in fast\-scaling digital marketing roles * You have worked in e\-commerce, digital health, D2C, subscription\-based businesses, or similarly fast\-paced environments * You have direct experience scaling marketing campaigns in Sweden, Denmark, and Finland * You understand Nordic market dynamics, regional differences, and local customer behavior * You have strong hands\-on expertise in SEA and Paid Social, particularly Google Ads and Meta * You are comfortable working directly within advertising platforms and managing campaigns independently * You have experience planning and executing TV marketing campaigns * You have successfully managed external agencies with a clear focus on measurable commercial results * You can develop strategic expansion plans while remaining deeply involved in operational execution * You have a highly analytical mindset and confidently work with performance data, dashboards, budgets, and business KPIs * You take ownership of business outcomes rather than focusing only on individual tasks * You proactively create briefs, processes, and solutions instead of waiting for detailed instructions * You enjoy building new markets, testing new ideas, and working in a fast\-paced environment * You are fluent in English * Professional proficiency in Swedish, Danish, or Finnish is a strong advantage

**Important:** Official correspondence regarding job applications will always come from an **@**wellsterhealth.com email address.