RESPONSIBILITIES:
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Partner with performance marketers on the Growth Marketing team to analyze campaign performance and identify opportunities to improve marketing efficiency and return on ad spend.
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Develop and maintain reporting and dashboards that monitor performance across channels, geographies, and campaigns.
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Translate media performance, site behavior, and downstream conversion metrics into clear insights that inform optimization decisions.
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Support experimentation and measurement efforts, including incrementality testing, platform lift studies, and other performance marketing experiments.
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Collaborate with Data Science to integrate modeling outputs such as marketing mix models, attribution models, and predictive forecasts into decision-making.
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Analyze cross-channel performance to inform budget allocation, pacing decisions, and growth planning.
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Work closely with marketing stakeholders to structure business questions, define KPIs, and develop measurement plans for new initiatives.
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Communicate insights clearly to both technical and non-technical stakeholders, influencing marketing strategy through data-driven recommendations.
QUALIFICATIONS:
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4+ years of experience in analytics, preferably supporting marketing or growth teams in a consumer business.
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Strong analytical problem-solving skills with the ability to translate complex datasets into actionable business insights.
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Proficiency in SQL and experience working with modern data platforms such as Snowflake, dbt, or similar technologies.
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Highly adept at leveraging AI tools to increase efficiency and quality of work.
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Experience analyzing paid media performance across channels such as paid search, social, display, or affiliate marketing.
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Familiarity with experimentation frameworks, marketing attribution, or incrementality testing.
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Excellent communication skills with the ability to influence stakeholders through clear storytelling and data visualization.
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Highly organized and able to manage multiple priorities in a fast-paced environment.
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