Role overview
We are looking for a Category Head to lead our Small Appliances business end-to-end. You will shape the category strategy and product portfolio, identify and launch products that meet consumer needs, build strong sourcing partnerships, and own category profitability.
Key responsibilities
- Define and execute the category strategy, portfolio roadmap and annual business plans.
- Own the category P&L, including revenue, gross margin, pricing, inventory and profitability.
- Track consumer needs, market trends, competitor activity and channel feedback to identify growth opportunities.
- Build a well-balanced product range across segments, price points and channels.
- Identify and evaluate OEMs and vendors; lead supplier selection, sourcing and commercial negotiations.
- Develop product cost structures, pricing, MRP and channel margin plans to meet business targets.
- Manage the product lifecycle from opportunity assessment and development through launch, sell-through and phase-out.
- Partner with sales, marketing, supply chain, quality, finance and product teams to deliver category plans.
- Monitor product performance, demand forecasts, inventory health and sell-through; take action to improve results.
- Build long-term relationships with suppliers, distributors and other industry partners.
Ideal candidate
- Proven experience in Small Domestic Appliances or a closely related consumer durables category.
- Experience managing a category or product portfolio with commercial or P&L responsibility.
- Strong understanding of product development, OEM sourcing, costing, pricing, margins and channel economics.
- Knowledge of consumer trends, competitive positioning and distribution dynamics in the appliances market.
- Demonstrated ability to take products from opportunity identification through launch and ongoing performance management.
- Strong negotiation, analytical, communication and stakeholder management skills.
How success will be measured
- Category revenue, margin and P&L performance.
- Quality and commercial strength of the product portfolio.
- Successful product launches and sell-through.
- Pricing, sourcing and channel margin effectiveness.
- Inventory health and supplier performance.
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