Position Summary
World Precision Instruments is seeking a highly motivated and strategic Product Manager to join our Marketing team. Reporting to the Senior Product Manager, you will play a critical role in driving product strategy, product launches, lifecycle management, and market growth for assigned product lines.
This position is ideal for someone who combines scientific understanding with strong business and marketing acumen. The successful candidate will collaborate cross-functionally with engineering, manufacturing, quality, sales, and senior leadership to develop innovative products, bring them successfully to market, and ensure they continue to meet customer needs throughout their lifecycle.
If you are analytical, creative, customer-focused, and passionate about scientific innovation, we'd love to hear from you.
Key Responsibilities
Product Strategy & Development
- Translate customer needs and challenges into product concepts, development objectives, and design requirements.
- Partner with product management and senior leadership to execute strategic initiatives.
- Collaborate with engineering, manufacturing, quality, and worldwide sales teams to develop innovative solutions.
- Provide leadership and direction throughout product development and launch processes.
- Assess customer needs and market trends and convert findings into actionable business strategies.
- Analyze and resolve product-related issues and challenges.
Product Marketing & Launches
- Develop impactful launch strategies and tactics for key products and targeted market segments.
- Create and execute awareness campaigns in collaboration with commercial marketing teams.
- Own lifecycle management for assigned product lines.
- Analyze competitors, market dynamics, and sales performance to refine product goals and strategies.
- Develop product introductions, sales materials, brochures, training tools, and support resources.
- Recommend pricing strategies based on market insights and business objectives.
- Create financial analyses that support product and investment decisions.
Customer & Sales Enablement
- Organize, coordinate, and deliver product presentations and seminars for customers and sales teams.
- Support customers and sales personnel through product training and technical marketing guidance.
- Assist customers in maximizing the value and use of assigned products.
- Build strong relationships with internal and external stakeholders through effective communication and collaboration.
Qualifications
Required
- Bachelor's degree in Marketing, Sales, Life Sciences, or a related field.
- Strong proficiency with Microsoft Office applications.
- Excellent written, verbal, and presentation communication skills.
- Strong analytical thinking and problem-solving abilities.
- Ability to manage multiple projects and competing priorities.
- Experience working effectively on cross-functional and geographically dispersed teams.
- Ability to travel domestically and internationally as needed.
- Ability to understand scientific concepts and communicate them effectively to customers and sales teams.
- Experience using multiple social media platforms and marketing communication channels.
- Leadership skills and a collaborative, team-oriented mindset.
Preferred
- Master's degree and/or research background.
- Experience with animal physiology, laboratory research, or scientific experimentation.
- Experience working with engineering and/or research and development teams.
- Field sales experience.
- Knowledge of global markets and international marketing strategies.
About WPI
For over 50 years, World Precision Instruments (WPI) has been creating innovative instruments for scientific research. Headquartered in Sarasota, Florida, WPI has offices in the United Kingdom, Germany, China, and Brazil, along with distributors located around the world. With a strong commitment to research and development, we continuously bring new products to market that support scientific discovery and advance research across a wide range of disciplines.
Why Join WPI?
At WPI, you'll work with a global team dedicated to supporting scientific breakthroughs and research innovation. You'll have the opportunity to influence product strategy, collaborate with experts across multiple disciplines, and contribute to products that are used by researchers around the world.
This is an exciting opportunity for someone who enjoys blending science, marketing, business strategy, and customer engagement in a dynamic and collaborative environment.
Pay: $80,000.00 - $95,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Application Question(s):
- Do you have experience managing products through their lifecycle, including product launches and market analysis?
- Do you have experience in laboratory research, animal physiology, or scientific instrumentation?
Work Location: In person
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