Performance Marketing Specialist (Google Ads & Meta Ads Expert)
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Reach the decision-maker — $5About the role
**Location:** Phase\-8B, Mohali **(On\-site)** **Experience Required:** 2\-4 years **Employment Type:** Full\-Time, Permanent **Shift:** 6:00 AM – 3:00 PM **Interview Mode:** Face\-to\-Face (F2F) **Immediate Joiners Preferred**
**Job Overview**
We are looking for a results\-driven Performance Marketing Specialist with strong expertise in **Google Ads and Meta Ads (Facebook \& Instagram)**. The ideal candidate should have hands\-on experience in planning, executing, optimizing, and scaling paid campaigns to generate high\-quality leads and maximize ROI.
**Key Responsibilities**
* Plan, create, and manage campaigns across: * Google Ads (Search, Display, YouTube, Performance Max) * Meta Ads (Facebook \& Instagram) * Perform **keyword research, audience targeting, and competitor analysis** * Optimize campaigns regularly for: * CTR, CPC, CPA, ROAS * Conversion rate improvement * Set up and manage: * Conversion tracking (Google Tag Manager, GA4, Meta Pixel) * Remarketing and retargeting campaigns * Analyze campaign performance and prepare **weekly/monthly reports** * Conduct **A/B testing** for ad creatives, copies, and landing pages * Work closely with design and content teams for ad creatives * Manage budgets efficiently and scale profitable campaigns * Stay updated with latest trends, algorithm changes, and ad policies
**Required Skills:\-**
* Proven experience in: * Google Ads (minimum 2–4 years) * Meta Ads Manager * Strong understanding of: * Bidding strategies (Manual CPC, Max Conversions, tCPA, tROAS) * Audience segmentation \& funnel strategy * Hands\-on experience with: * Google Analytics (GA4\) * Google Tag Manager * Conversion tracking \& pixel setup * Ability to analyze data and make data\-driven decisions * Good understanding of landing page optimization * Strong communication and reporting skills
**Preferred Qualifications**
* Bachelor’s degree in Marketing, Business Administration, Digital Marketing, Mass Communication, or a related field * Experience with SaaS / Lead Generation / Service\-based businesses * Google Ads Certification * Experience in tools like: * SEMrush / Ahrefs * AI Tools for Marketing * Basic knowledge of SEO \& CRO
**Key Performance Indicators (KPIs)**
* Cost per Lead (CPL) * Return on Ad Spend (ROAS) * Conversion Rate * Click\-Through Rate (CTR)
Lead Quality \& Volume
**How to Apply**
Interested candidates can share their updated resume along with their portfolio or case studies at **sidakpreet@xtecglobal.com**.
**Email Subject Line:** Application for Performance Marketing Specialist – \[Your Name] **Contact\-82880\-19766**
Job Type: Full\-time
Pay: ₹25,000\.00 \- ₹35,000\.00 per month
Work Location: In person
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