Job Description
The SEO and Social Media Manager will be responsible for developing, implementing, and managing our SEO and social media strategies. This role requires a creative and analytical thinker who can contribute to enhancing our online presence, driving traffic, and engaging our audience.
Roles & Responsibilities:
- Knowledge in SEO strategies
- Keyword research and analysis
- Optimize website content
- meta tags
- on-page elements for SEO
- Monitor and analyze website performance using SEO tools
- Perform competitor analysis
- Develop and implement social media strategies
- Create and curate high-quality engaging content for social media platforms
- Manage social media accounts including posting and scheduling
- Monitor social media performance metrics and adjust strategies as needed
- Collaborate with the content and design teams to produce visually appealing and informative posts
- Stay current with social media trends and tools
- and implement best practices
- Work with the content team to develop SEO-friendly content for blogs articles and website pages
- Ensure that all content aligns with the brand's voice and tone.
- Track and report on key SEO and social media metrics
- providing insights and recommendations for improvement
- Create monthly reports to show the effectiveness of SEO and social media campaigns
Requirements:
- Proven experience as an SEO and Social Media Manager or similar role
- Strong understanding of SEO principles algorithms and best practices.
- Proficiency in using SEO tools such as Google Analytics Google Search Console Ahrefs SEMrush etc.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Ability to work independently and as part of a team.
- Strong organizational and time management skills.
- Bachelor’s degree in Marketing Communications or a related field is preferred
- Familiarity with HTML/CSS and website CMS platforms.
- Experience with paid social media advertising.
- Knowledge of email marketing and other digital marketing channels.
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