PUBLIC RELATIONS MANAGER
Job Description:
Strategic Planning & Execution
- Develop and implement effective PR strategies and communication plans that align with client objectives and brand identity.
- Translate client briefs and brand messages into compelling, actionable PR campaigns across various platforms.
- Oversee campaign timelines, deliverables, and execution to ensure smooth and timely delivery of all PR initiatives.
Influencer & Media Relations
- Propose and source new and relevant influencers, KOLs, and media contacts to amplify campaign messaging and reach.
- Build and nurture strong, long-term relationships with influencers, content creators, media outlets, and KOLs.
- Maintain and regularly update a database of influencers, talents, and media contacts
Content & Creative Development
- Create clear and engaging content guides for influencers that reflect brand tone, campaign objectives, and key messaging.
- Collaborate closely with the creatives team to ideate and conceptualize impactful PR kits that delight recipients and elevate brand storytelling.
- Write, edit, and review press releases, pitch letters, captions, and other copy materials required for PR initiatives and kits.
Campaign Management & Reporting
- Supervise and track all PR efforts, including social media content rollouts, influencer posts, and media pickups. Define and monitor campaign KPIs (Key Performance Indicators), ensuring campaigns are results-driven and data-backed.
- Analyze performance metrics and provide post-campaign reports, including insight sand strategic recommendations for improvement. Ensure that all campaign executions are aligned with client expectations and brand objectives
Team Leadership & Coordination
- Manage and guide the PR team, delegate responsibilities effectively, and ensure quality control across all outputs.
- Coordinate with internal departments (Accounts, Creatives, Production) to ensure seamless integration of PR efforts with broader campaign strategies.
- Conduct team check-ins and contribute to internal brainstorming sessions for new campaigns and approaches. Industry Monitoring & Innovation● Stay up to date on PR trends, digital innovations, influencer marketing strategies, and evolving media landscapes.● Identify opportunities to integrate new tools, platforms, or formats into ongoing and future campaigns.
Administrative & Support
- Assist the PR Director in developing overall departmental strategies and new business pitches.
- Support in managing PR budgets, timelines, and logistics for events, gifting initiatives, and influencer campaigns.
- Handle other related responsibilities and PR related projects as assigned by the PR Director.
Pay: Php30,000.00 - Php70,000.00 per month
Benefits:
- Company events
- Free parking
- Health insurance
- Pay raise
Work Location: In person
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