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2–4 years of experience in B2B marketing, demand generation or sales development
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Hands-on experience with HubSpot (lists, sequences, workflows, contact management)
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Hands-on experience with Apollo (prospecting, filters, enrichment, exports)
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Strong command of LinkedIn for prospecting and outreach (Sales Navigator is a plus)
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Proven experience building and segmenting distribution lists
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Excellent written English. You’ll write directly to US decision-makers. Spoken English at a conversational level is enough.
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Organized and detail-oriented, comfortable working with data and spreadsheets
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Self-managed and reliable in a remote, async environment
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Build, segment and maintain distribution lists for outbound campaigns
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Source and enrich contacts in Apollo, then sync and organize them in HubSpot
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Set up and run email and LinkedIn outreach sequences
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Write clear, persuasive outreach copy in English: emails, LinkedIn messages and short posts
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Keep HubSpot clean, including properties, lists, lifecycle stages and deduplication
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Track campaign performance (open, reply and meeting rates) and suggest improvements
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Work closely with sales to refine targeting and messaging
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Experience marketing B2B services, especially software, tech or consulting
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Familiarity with cold email deliverability best practices
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Basic reporting or dashboard skills
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