Sydney| Part-time | Fixed Term Contract |Hybrid (Sydney office)
What you will love about this role:
At 3P Learning, the consumer channel brings Reading Eggs to families through the web, app stores and marketplaces, and understanding that business is what lets us grow it. Retention, lifetime value and acquisition efficiency aren’t just numbers we report on – they’re the evidence that decides what we build next and where we invest marketing spend.
As our Senior Business Analyst, Consumer, you’ll turn consumer business problems into well-specified, evidence-backed work. You’ll run discovery with Marketing, Product, Engineering and Data teams, size the opportunities that matter, and write specifications our engineering team can build from without a second round of clarification.
Reporting to our Chief Commercial Officer, B2C, this role will be based in Australia, with hybrid working arrangements from our Sydney office. You’ll be measured on whether consumer problems reach technology correctly specified, and whether your analysis informs the strategy, what gets built and how budget is spent. If you work from evidence rather than intent, and want your analysis to genuinely shape the business, this role is for you.
While we’re hiring for this role as an initial 12-month fixed term contract, we’re happy to talk about part-time work arrangements.
Your first key focuses :
- Define the parent and child usage events needed to understand the early subscriber journey, and get them into the product and engineering plan.
- Build cohort tracking from first touch to renewal, and identify the behaviours that predict churn and renewal.
- Specify a single customer record linking subscription, purchases, and parent and child usage on one family, with parent personas sized by lifetime value.
- Establish channel and campaign performance on cost, payback and lifetime value by segment, and define the paid-subscriber signals and attribution requirements needed to support it.
- Support the CCO in building out the consumer strategy and plan by sizing the priority opportunities, so each has a clear case, an owner and a measure before it enters a backlog.
What you’ll do:
- Analyse product and marketing performance for the consumer channel on governed data, verifying numbers before they’re relied on.
- Run discovery with the people who have the problem, and write specifications engineering can build from without a second round of clarification.
- Size opportunities and lay out options to support strategy and planning.
- Define metrics and trace where the numbers came from.
- Partner with marketing and product – they own their roadmaps, you supply the evidence and the specifications.
What you’ll bring:
We look for evidence rather than intent, and we’ll ask for specifics against each of these at interview.
- You’ve produced a specification a technical team built from without further clarification, and can bring it to interview.
- You’ve defined a metric, traced where the number came from, and worked with the team that produced it to confirm or correct it.
- You’ve run discovery with people who arrived asking for a specific solution, and helped shape what was built.
- You’ve run cohort, retention and lifetime-value analysis in a consumer subscription business, and analysed paid acquisition performance by channel.
- You’ve sized opportunities and built the evidence behind a plan senior leaders adopted.
- Experience with Braze or a similar lifecycle platform, PostHog or similar product analytics, and AppsFlyer, Google Analytics or Firebase is highly regarded.
Why you’ll love working at 3P Learning:
At 3P Learning, you’ll be part of a dynamic ASX-listed company with global reach, but still small enough for your ideas to be heard, your contributions to be visible, and your impact to be real.
You’ll make a meaningful difference to the educational technology industry – helping to deliver world-class software that teachers and students love to use, in a dedicated, collaborative and supportive environment where everyone shares a common mission.
Ready to apply?
We’d love to hear from you. Apply now and tell us more about what you’d bring to the team.
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