Company: Adroit Infosystem Location: Remote – India Employment Type: Full-Time / Part-Time Experience: 3–5 years Monthly Salary: ₹25,000–₹40,000 for Full Time and ₹15,000–₹20,000 for Part Time Industry: IT Services, Software Development, AI & Business Automation
About the Company
Adroit Infosystem is an IT services and software development company expanding its business in the Canadian and USA market.
We provide technology solutions to businesses, including
- Web and Mobile App Development
- AI Solutions and Business Process Automation
- CRM Implementation and Business Automation
- IT Consulting and Technology Services
We are looking for a proactive Digital Marketing & B2B Lead Generation Executive who can help establish our digital presence and generate qualified business opportunities in Canada.
Job Responsibilities
1. B2B Lead Generation
- Identify potential business clients in Canada, particularly Ontario.
- Research businesses, decision-makers, founders, CEOs, operations managers and IT managers.
- Build targeted prospect databases using LinkedIn, Google, business directories and lead-generation tools.
- Identify companies that may require software development, CRM, Emails, AI or automation solutions.
- Maintain accurate prospect information and lead status.
2. LinkedIn Marketing and Outreach
- Experience in Linkedin tools
- Manage the company's LinkedIn presence.
- Research and connect with relevant business owners and decision-makers.
- Execute personalized LinkedIn outreach campaigns.
- Develop effective connection messages and follow-up sequences.
- Monitor responses and identify interested prospects.
- Generate discovery meetings for the company's founder.
3. Email Marketing and Outreach
- Develop targeted B2B email campaigns.
- Write professional and personalized business emails.
- Manage prospect lists, email sequences and follow-ups.
- Monitor email delivery, bounce rates, replies and campaign performance.
- Follow applicable anti-spam and privacy requirements.
4. Website Optimization & Social Media Posts
- Perform keyword research for IT services and software development.
- Optimize website pages, titles, descriptions and content.
- Identify opportunities to improve Google rankings.
- Monitor Google Search Console and Google Analytics.
- Create and publish professional LinkedIn, Facebook and Instagram posts
7. Competitor and Market Research
- Research Canadian IT service providers and competitors.
- Identify potential target industries and business opportunities.
- Study competitor websites, services, positioning and marketing strategies.
- Recommend new lead-generation approaches.
Required Skills
- 3–5 years of experience in B2B digital marketing or lead generation.
- Experience generating leads for IT services, software development or technology companies.
- Good knowledge of LinkedIn prospecting and B2B outreach.
- Experience with Apollo.io, LinkedIn Sales Navigator or similar tools.
- Knowledge of email marketing and campaign management.
- Understanding of SEO and website optimization.
- Experience with AI-based marketing tools.
- Analytical thinking and ability to work independently.
Preferred Skills
- Experience targeting Canadian, US or UK businesses.
- Experience with IT outsourcing or software development companies.
- Knowledge of Google Analytics and Search Console.
- Experience in appointment setting and B2B sales development.
Pay: ₹20,000.00 - ₹35,000.00 per month
Benefits:
- Work from home
Application Question(s):
- How many years of hands-on experience do you have in B2B lead generation for IT/software companies?
- How many qualified B2B leads did you personally generate per month in your previous role?
- What was your most recent monthly salary?
- Which tools have you personally used for Linkedin Marketing, Email Campaigning and AI Automation?
Work Location: Remote
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