About the Role
We are looking for a Copywriter who can create compelling and performance-driven content for digital marketing campaigns. The role focuses on writing paid media ad copy, website content, and SEO-optimized blogs that drive engagement, traffic, and conversions.
You will work closely with performance marketing executives and strategists to develop strong campaign messaging and collaborate with designers, videographers, and editors to execute creative assets across digital platforms.
Key Responsibilities
- Write high-performing ad copy for paid media campaigns across platforms like Meta, Google, and LinkedIn.
- Develop hooks, headlines, captions, and CTAs that drive clicks, leads, and conversions.
- Write website content and landing page copy that clearly communicates brand messaging.
- Create SEO-optimized blog content to improve organic visibility and website traffic.
- Work with performance marketing teams to align copy with campaign objectives and audience insights.
- Collaborate with designers and video teams to develop creative concepts, scripts, and messaging for ads and marketing videos.
- Ensure all content maintains consistent brand tone and high quality.
Requirements
- Minimum 2 years of experience in copywriting, content writing, or digital marketing content roles.
- Excellent command of English writing, editing, and proofreading.
- Experience writing ad copy, website content, or blogs.
- Understanding of digital marketing and paid media campaigns.
- Ability to manage multiple projects and meet deadlines.
- A portfolio of previous work is mandatory.
Preferred Skills
- Understanding of content performance, engagement metrics, and audience behavior.
- Experience collaborating with performance marketing teams to create high-performing ad copy.
- Understanding of performance marketing objectives such as CTR, conversions, and lead generation.
- Knowledge of captions, ad hooks, and messaging that perform well in paid campaigns.
- Understanding of SEO principles and keyword integration for blogs and website content.
Why Join Us
Be part of a vibrant creative team where ideas are valued and creativity thrives. You’ll have the opportunity to create impactful ad campaigns, experiment with creative messaging, and work closely with performance marketing teams to produce content that drives measurable results and business growth.