Role Overview
The Design Strategist at Alter Marketing Solutions is more than a designer — this role combines creative leadership, strategic design thinking, and mentorship. While grounded in high-level design expertise, the Design Strategist drives campaign ideation, client presentations, and cross-medium design execution. Internally, the Design Strategist acts as the Functional Reporting Manager for the Design Team, ensuring their professional growth, design excellence, and alignment with Alter’s values and creative processes.
Key Responsibilities
1.Creative & Strategic Contributions
- Lead brainstorming sessions and design workshops to conceptualize visual ideas for campaigns and brand-building projects.
- Develop high-quality design concepts across digital (social media, meta ads), OOH (hoardings, billboards), print (brochures, flyers), branding, identity design, and packaging.
- Ensure campaign designs are innovative, strategically aligned with client objectives, and visually impactful.
- Partner closely with copy, video, and client-servicing teams to deliver cohesive creative outputs.
- Represent design thinking in pitches, bringing creative strategy alive through compelling visuals.
2.Team Leadership & Mentorship
- Serve as the Functional Reporting Manager for the Design Team, guiding designers in skill-building and creative excellence.
- Audit and review design outputs, providing constructive feedback and elevating the quality of work.
- Understand individual team members’ strengths and weaknesses, providing tailored coaching and growth plans.
- Foster a culture of collaboration, innovation, and continuous learning aligned with Alter’s values.
- Support designers in aligning with Alter’s processes, standards, and creative philosophy.
3.Client & Industry Engagement
- Present design concepts and campaign visuals to clients with confidence and clarity.
- Stay updated with design and advertising trends, ensuring Alter’s creative outputs remain cutting-edge.
- Advocate for design excellence, championing visual storytelling as a core differentiator for clients and Alter.
Requirements
1.Education & Experience
- Bachelor’s or Master’s degree in Graphic Design, Visual Communication, Fine Arts, or related field.
- 6–8 years of professional design experience in advertising/branding, with a strong portfolio across digital, OOH, print, and brand identity.
- Proven experience in leading and mentoring a design team.
- Strong track record in creating branding, packaging, identity, and integrated design solutions.
2.Skills & Competencies
- Mastery in design tools (Adobe Creative Suite and other relevant design software).
- Strong conceptual and visual communication skills.
- Expertise across design mediums: branding, identity, packaging, social media, meta ads, OOH, and print.
- Excellent presentation and storytelling skills to bring design ideas to life.
- Ability to mentor and inspire designers, providing both creative and professional guidance.
- Strong organizational and team management skills.
3.Personal Attributes
- A strategic design thinker with a keen eye for detail and aesthetics.
- A natural mentor who balances high standards with empathy.
- Values-driven, embodying Alter’s culture of adaptability, learning, teamwork, ownership, and respect.
- Calm under pressure, solution-oriented, and collaborative.