Sr. Social Media Executive
We are seeking a talented and proactive Sr. Social Media Executive to manage our clients' social media presence across various platforms. In this role, you will be responsible for developing and implementing end-to-end social media strategies to increase brand awareness, engagement, and reach, while serving as a primary point of contact for client communications.
Key Responsibilities
- Strategy & Campaign Execution: Develop and execute social media campaigns to promote client brands, products, and services across platforms including Facebook, Instagram, LinkedIn, X (Twitter), and YouTube.
- Client Relationship & Communication: Serve as a key liaison for clients, participating in onboarding calls, presenting content plans/strategies, providing regular updates, and addressing client feedback in a clear and professional manner.
- Content Planning & Management: Develop and manage social media calendars, ensuring scheduled content is on-brand, engaging, and aligned with client objectives and messaging.
- Cross-Functional Collaboration: Partner with copywriters, graphic designers, and video producers to conceptualize and deliver creative assets that attract and retain followers.
- Community Management: Monitor and respond to customer inquiries, comments, and reviews across social channels in a timely, brand-aligned manner.
- Trend & Performance Tracking: Stay updated on current social media trends, algorithm changes, and best practices to optimize performance.
- Analytics & Reporting: Analyze key performance metrics, compile monthly performance reports with actionable insights, and present results directly to clients and internal stakeholders.
Requirements & Qualifications
- Experience: Proven experience as a Social Media Executive or similar role with a strong portfolio of successful social media campaigns.
- Client Management: Excellent client-facing skills with experience managing client expectations, leading discussions, and effectively pitching creative ideas.
- Platform Expertise: Hands-on experience managing and growing brand presence on platforms such as Instagram, Facebook, LinkedIn, X (Twitter), and TikTok/YouTube.
- Analytical Skills: Proficiency in using social media analytics tools (e.g., Meta Business Suite, Hootsuite, Google Analytics) to track performance and derive insights.
- Communication & Collaboration: Strong verbal and written communication skills with the ability to collaborate seamlessly with internal teams and external client partners.
- Education: Bachelor's degree in Marketing, Communications, Advertising, PR, or a related field.