Regional Marketing Manager – Influencer Marketing & Creative Coordination
Location: SEA / MENA – Regional / In-office India
Employment Type: Full-time
Function: Marketing
Regions Covered: SEA (Vietnam, Indonesia, Thailand, Philippines) + MENA (Egypt, Morocco, Nigeria, Turkey)
Team Management: 1 Full-time Executive + Regional Interns (7-8)
Reporting: Asst. Director - Growth
About amber
amber is a global student accommodation platform helping students find and book accommodation across major study-abroad destinations.
As we expand our presence across SEA and MENA, we are strengthening our regional marketing capabilities through localized creator networks, market-specific content and culturally relevant communication.
We are looking for a Regional Marketing Manager who can take ownership of influencer marketing and creative coordination across eight international markets. This role will be responsible for building regional creator ecosystems, driving localized social media content, managing creative execution and coordinating with amber's global marketing team to ensure consistent brand communication across markets.
This is a hands-on managerial role requiring strong execution, team management, regional understanding and the ability to manage multiple markets simultaneously.
What will you do?
1. Regional Influencer Marketing & Creator Partnerships (50%)
- Develop and execute influencer marketing strategies across SEA and MENA markets.
- Build and scale regional creator networks across Vietnam, Indonesia, Thailand, Philippines, Egypt, Morocco, Nigeria and Turkey.
- Identify and onboard relevant student, education, study-abroad, lifestyle and Gen-Z creators across TikTok, Instagram, YouTube and other region-specific platforms.
- Lead creator discovery, outreach, negotiations, onboarding and relationship management.
- Develop long-term creator partnerships rather than relying only on one-off collaborations.
- Plan and execute regional influencer campaigns aligned with amber's brand and business objectives.
- Identify local trends, emerging platforms and creator opportunities to improve regional reach and engagement.
- Track creator performance, campaign output, engagement, leads and business contribution.
- Build scalable processes for creator sourcing, onboarding, activation and performance tracking.
- Manage and guide the regional influencer marketing executive and interns to ensure consistent execution across all markets.
2. Creative & Design Coordination (50%)
- Own the creative execution and localized content pipeline across all eight SEA and MENA markets.
- Coordinate with the central/global design and marketing teams to plan and deliver creatives for regional social media channels.
- Translate regional marketing requirements into clear creative briefs for the global design team.
- Coordinate the development of localized content, including Reels, short-form videos, carousels, stories, memes, static posts and campaign creatives.
- Ensure content is adapted to regional languages, cultural nuances, audience preferences and platform-specific formats.
- Manage the creative calendar, content pipeline, timelines and delivery schedules across markets.
- Review creative output for quality, relevance, brand consistency and localization accuracy.
- Work with regional interns and the global design team to ensure timely execution of content requirements.
- Identify opportunities to improve regional social media presence through localized content formats and creative experiments.
3. Regional Team & Stakeholder Management
- Manage a regional marketing team comprising one full-time executive and interns across assigned markets.
- Allocate responsibilities, set priorities and establish execution timelines across influencer marketing and creative coordination.
- Drive weekly planning, performance reviews and execution tracking.
- Work closely with global marketing, design, regional partnerships and other internal stakeholders.
- Coordinate across time zones and ensure alignment between regional marketing priorities and global brand objectives.
- Establish scalable workflows, reporting structures and SOPs for regional marketing operations.
- Take end-to-end ownership of regional marketing deliverables and proactively identify opportunities to improve performance.
Who are we looking for?
- 3–6 years of experience in influencer marketing, regional marketing, social media, digital marketing, partnerships or integrated marketing.
- Experience managing multiple markets, regional campaigns or international creator partnerships.
- Strong understanding of SEA and/or MENA social media ecosystems, creator communities and local audience behaviour.
- Experience managing influencers, creator relationships, outreach, negotiations and campaign execution.
- Experience coordinating with design teams, creative agencies or central marketing teams.
- Ability to develop creative briefs and translate marketing requirements into actionable design deliverables.
- Proven experience in managing and growing social media pages across platforms such as Instagram, TikTok and YouTube, with a strong understanding of organic growth strategies.
- Experience with core influencer marketing metrics such as - CPV, CPC, LTV, CPL etc to drive data based growth
- Ability to develop and execute social media growth plans, drive audience acquisition and improve reach, engagement and follower growth through consistent, data-driven content strategies.
- Prior experience managing a small team, interns or cross-functional resources.
- Strong project management skills with the ability to handle multiple markets, stakeholders and deadlines.
- Data-oriented approach to tracking campaign performance, content output and marketing effectiveness.
- Comfortable working with global teams across different time zones.
Must have
- Hands-on experience in influencer marketing and creator partnerships & managing social media pages for growth.
- Experience coordinating design, content production or creative campaigns.
- Strong understanding of social media platforms such as TikTok, Instagram and YouTube.
- Experience managing teams, interns or multiple execution resources.
- Strong communication and stakeholder management skills.
- Proficiency in Google Sheets, Excel, presentation tools and project management platforms.
- Strong working English and familiarity with regional languages/cultural nuances across assigned markets.
Tools: CRM, Tableau, Notion, All social platforms; experience using tools for influencer marketing campaigns
What success looks like
The role will be measured on two primary ownership areas:
1. Influencer Marketing, team management & operations
- Growth and quality of the regional creator network.
- Number of creators onboarded and actively contributing.
- Creator outreach, response and activation rates.
- Influencer campaign execution and content output.
- Engagement, reach, traffic, leads and business contribution.
- Cost efficiency and performance of creator partnerships.
- Quality of reporting, planning and execution processes.
- Ability to independently manage multiple markets & teams
2. Creative & Regional Content Execution
- Consistent social media content output across all eight markets.
- Timely delivery of localized creatives and campaigns.
- Quality and relevance of regional content.
- Creative turnaround time and execution efficiency & setting up process from ground up .
- Growth in regional social media reach, engagement and audience.
- Effectiveness of coordination between regional and global teams.
3. Team & Operational Management
- Productivity and output of the regional team.
- Effective utilization of full-time and intern resources.
- Adherence to campaign and creative timelines.
- Quality of reporting, planning and execution processes.
- Ability to independently manage multiple markets.
Why join amber's marketing team?
Own influencer marketing & creative execution across eight international markets. Build and scale creator ecosystems across diverse global student communities.
Work at the intersection of Influencer Marketing, Creative Strategy and Regional Growth.
Sole Point of contact with global marketing team min india & international business teams.
This is not a traditional social media management role. We are looking for someone who can combine influencer marketing expertise with strong creative coordination and people management skills, independently drive execution across multiple international markets, and translate regional insights into measurable marketing outcomes.
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