Area Sales Manager

Remote | International travel as required Full-time, permanent £50,000 - £58,000 per annum, depending on experience

We are looking for a commercially minded and technically confident Sales Manager to grow sales, develop new business and build lasting customer relationships.

About Hytronik

Hytronik International Ltd specialises in lighting control products and solutions. We are a close-knit team who support one another and work together to provide reliable products and responsive customer service. We work closely with our customers, factory and business partners to understand customer needs and deliver suitable solutions.

This role combines sales and business development with technical product knowledge. Reporting to the Assistant Managing Director, you will identify new opportunities, support existing customers and promote Hytronik’s product portfolio across your assigned markets.

Key Responsibilities

1. Sales Growth and Market Development

• Achieve agreed sales targets and contribute to the company’s revenue growth.
• Identify and develop new customers, markets and business opportunities for Hytronik’s products and solutions.
• Develop and implement sales plans for your assigned customers and markets.
• Analyse sales performance, customer needs and market trends to identify opportunities for growth.
• Promote Hytronik and its products through customer meetings, presentations and business development activities.

2. Customer Relationships and Account Management

• Build and maintain long-term customer relationships at both commercial and technical levels.
• Understand customer requirements and recommend suitable products and solutions.
• Manage sales opportunities from initial enquiry through quotation, negotiation and order confirmation.
• Negotiate commercial terms within agreed company guidelines and approval limits.
• Coordinate with internal teams to support delivery commitments, resolve customer queries and provide a consistent service.
• Support the finance team in following up outstanding customer payments and resolving payment queries.

3. Technical Sales and Product Support

• Provide clear, accurate product introductions, demonstrations and technical presentations.
• Explain product features, applications and benefits in a way that customers can understand.
• Work closely with technical colleagues and the factory to clarify product suitability and respond to customer requirements.
• Maintain up-to-date knowledge of Hytronik’s products, lighting control applications and relevant market developments.
• Share customer feedback and market insights with internal teams to support product development and improvements.
• Review customer drawings and specifications using Bluebeam Revu to identify lighting control requirements, prepare clear annotations and support accurate product selection and quotations, referring technical uncertainties to the relevant team.

4. Sales Planning Reporting and Coordination

• Maintain accurate and up-to-date customer records, sales activities and opportunities in the CRM system.
• Prepare sales reports, forecasts and updates on progress against targets.
• Plan customer visits and business travel, obtaining approval in line with company procedures.
• Prepare customer visit reports, recording key discussions, opportunities and agreed follow-up actions.
• Work closely with colleagues across sales, technical support, customer service, finance and logistics to progress customer opportunities and orders.
• Travel internationally as required to support customer relationships and business development.

Skills and Experience

• A full, valid driving licence is essential.
• Proven experience in a Sales Manager, Technical Sales Manager or similar role.
• A demonstrated track record of achieving sales targets and developing new business.
• A relevant academic background, preferably in Engineering, Electronics, Automation, Building Services, Business or Marketing.
• Strong technical understanding and the ability to explain complex products and solutions clearly.
• Excellent written and spoken English; additional language skills would be an advantage.
• Strong communication, negotiation and presentation skills.
• Ability to build and maintain customer relationships at both technical and commercial levels.
• Good analytical skills, with the ability to interpret sales data and market trends.
• Strong organisational skills and the ability to manage priorities and work independently.
• Proficiency in CRM systems and Microsoft Office, particularly Excel and PowerPoint.
• Practical working proficiency in Bluebeam Revu is essential, including the ability to independently read and interpret lighting and electrical drawings, review specifications, add clear markups, verify drawing scales and carry out basic measurements and quantity checks to support quotations.
• Willingness to travel internationally as required.
• Experience in lighting controls or sensors is highly desirable.

The Opportunity

• A salary of £50,000–£58,000 per annum, depending on experience.
• 25 days’ annual leave plus bank holiday.
• Company sick pay.
• Remote working.
• On-site parking when attending the office.
• A varied role combining business development, customer relationships and technical sales.
• The opportunity to work within a close-knit team and contribute to the growth of Hytronik’s business.

If you enjoy developing business, building customer relationships and helping customers find suitable technical solutions, we would love to hear from you.

Equal Opportunities and Reasonable Adjustments

Hytronik International Ltd is committed to promoting equal opportunities and creating a welcoming, inclusive and respectful workplace. We welcome applications from people of all backgrounds and assess candidates fairly on their skills, experience and suitability for the role. We do not tolerate unlawful discrimination, harassment or bullying.

We will work with applicants and employees with disabilities to identify and make reasonable adjustments throughout the recruitment process and during employment. If you require any adjustments, please contact our People Team so we can discuss your individual needs in confidence.

Pay: £50,000.00-£58,000.00 per year

Benefits:

• Company pension
• Sick pay
• Work from home

Work Location: On the road

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