Mô tả công việc:
(Mức lương: 30 - 60 triệu VNĐ) Responsible for developing and implementing marketing strategies for the Commercial & Residence (C&R) business to strengthen brand positioning, generate leads, support sales activities, enhance customer engagement, and achieve business objectives. The role covers marketing planning, digital marketing, branding, communications, market analysis, and coordination with Sales, Customer Service, agents, partners, and other departments.
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Marketing Planning & Strategy
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Develop annual marketing plans, budgets, KPIs, and strategies aligned with C&R business objectives.
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Conduct market research and analyze competitors, pricing, industry trends, and customer segments.
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Develop positioning strategies, product packages, and promotional programs to improve market competitiveness.
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Lead Generation & Sales Support
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Plan and execute marketing campaigns to generate qualified leads and expand the customer database.
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Coordinate with Sales and agents to transfer leads, monitor sales pipelines, and improve conversion rates.
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Prepare sales support materials, presentations, and marketing tools to facilitate business development.
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Branding, Digital Marketing & Communications
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Develop and maintain consistent brand positioning and messaging across marketing channels.
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Manage digital marketing activities, including social media, website content, advertising, and promotional campaigns.
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Organize events, roadshows, exhibitions, open houses, product launches, and public relations activities to increase brand awareness.
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Customer & Partner Coordination
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Collect customer feedback and satisfaction data through Customer Service and agents, and incorporate insights into marketing plans.
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Support customer engagement and retention activities for existing customers and tenants.
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Build and maintain relationships with brokers, agencies, media, business associations, and strategic partners.
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Coordinate with internal departments and relevant local authorities to ensure effective marketing implementation.
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Team, Budget & Performance Management
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Manage C&R marketing activities, assign tasks, and monitor team performance where applicable.
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Manage approved marketing budgets, evaluate campaign costs and ROI, and recommend improvements.
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Select and coordinate with external agencies, vendors, and marketing partners within delegated authority.
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Prepare regular marketing reports and provide updates and recommendations to the Supervisor.
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Compliance & Other Responsibilities
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Ensure marketing activities comply with company policies, approved budgets, advertising regulations, and applicable real estate regulations.
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Follow relevant QHSE, environmental, and occupational safety requirements.
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Perform other duties as assigned by the Board of Directors. Chức vụ: Trưởng Nhóm/Trưởng Phòng
Hình thức làm việc: Toàn thời gian
Quyền lợi được hưởng:
- Social insurance
- Review salary: 1 time/ year
- 13th month salary
- Lunar New Year bonus: Depend on company business status
- Healthcare insurance 24/7 for family member (for manager level)
- Gifts for official holiday: 30/4-1/5, 2/9, 1/1
- Employee will be off on Singapore National Day and Christmast day.
Yêu cầu bằng cấp (tối thiểu): Đại Học
Yêu cầu công việc:
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Hold a bachelor's degree or higher in Marketing, Business Administration, Economics, Communications, or a related field.
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Have at least 5 years of relevant marketing experience, including at least 2 years in a managerial position.
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Demonstrate English proficiency in professional communication.
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Have experience developing marketing plans, conducting market research, analyzing campaign performance, and managing budgets.
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Have hands-on experience in digital marketing, content development, branding, and marketing campaign execution.
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Have experience coordinating marketing activities with Sales, Customer Service, and other departments.
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38-42 yo
Yêu cầu giới tính: Nam/Nữ
Ngành nghề: Dịch Vụ Khách Hàng,Trải Nghiệm Khách Hàng
Đại Học
Không yêu cầu
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