SEO Specialist

About the role

**SEO Specialist \- SEO**

**Company:** Content Whale

**Location:** In Office

**Role Type:** Full\-time, Execution \& Strategy

**About Content Whale**

Welcome to Content Whale, where we redefine the content industry. With exemplary SEO content fused with captivating visuals, we help businesses become content accelerated entities. We are a leading content and digital marketing agency dedicated to data\-driven growth, specializing in high\-impact SEO strategies that move the needle for global clients. Join us on the journey to content excellence and unleash your true potential.

**Role Overview**

We are looking for an SEO Specialist with a high degree of technical proficiency and strategic vision to serve as a central pillar of our delivery team. This position offers a unique balance: you will manage and grow your own portfolio of clients, including taking full ownership of Content Whale’s own global and local digital presence while serving as a strategic consultant for our SEO Executives. You will be responsible for guiding their strategies and approving their roadmaps, ensuring the entire team operates at a high standard of excellence.

**Key Responsibilities**

* **Internal Brand Growth and Authority** * Take full ownership of the Content Whale website’s search performance, implementing strategies to improve visibility both locally and globally. * Optimize the site to rank for all service\-based keyword clusters, specifically focusing on high\-intent SEO service keyword combinations. * Deliver measurable results in organic traffic, lead generation, and keyword rankings for the company's own digital presence. * **Strategic Guidance and Approval** * Supervise the development of SEO strategies created by SEO Executives, providing the necessary direction to ensure they are effective and technically sound. * Review and approve proposed project roadmaps and content calendars, ensuring every recommendation is backed by data and tied to the client’s business goals. * Monitor the performance of these approved strategies; the success and growth of the accounts managed by the executive team serve as a primary indicator of your success. * **Client Portfolio Management** * Build and maintain your own dedicated clientele, serving as their primary strategic point of contact and SME. * Lead project and client kickoffs, introducing execution roadmaps and defining content goals, messaging, and tone of voice. * Act as the technical authority during client discussions, addressing advanced queries regarding search engine behavior and site performance. * **Technical and Content Strategy** * Conduct detailed technical, on\-page, and off\-page audits to identify growth opportunities and resolve underlying site issues. * Develop specialized strategies for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to keep clients competitive in an evolving search landscape. * Conduct in\-depth market research to understand industry trends, target audience preferences, and the competitive landscape to refine keyword research. * **Operational Oversight** * Utilize ClickUp and Notion to maintain organized workflows and ensure project milestones are met without compromising quality. * Collaborate with cross\-functional teams, including web development, UI/UX designers, and content writers, to ensure a cohesive approach to site improvements. * Conduct periodic quality assurance (QA) checks on live implementations and generate actionable SEO reports with data\-driven recommendations.

**Technical Skills Required**

* Search Infrastructure: Deep understanding of crawlability, indexing, site architecture, and Schema markup. * Analytics and Reporting: Advanced proficiency in GA4, Google Search Console, and Looker Studio. * SEO Toolsets: Expert level use of Ahrefs, Semrush, and Screaming Frog. * Performance Optimization: Ability to analyze and provide solutions for Core Web Vitals and page speed metrics.

**Required Experience**

* At least 5 or more years of experience in SEO, preferably within an agency environment. * Bachelor's degree in Marketing, Communications, Journalism, or a related field. * A proven record of delivering measurable improvements in organic traffic and domain authority for diverse clients. * Experience in a mentorship or supervisory role where you have been responsible for reviewing the work of other SEO professionals.

**Success Metrics**

* Internal Performance: Successful ranking of Content Whale for targeted SEO\-service keywords on a global and local scale. * Strategy Performance: The consistent achievement of KPIs across the accounts you supervise and approve. * Quality Standards: High approval ratings on internal audits and adherence to project timelines.

**Company Culture**

Join a collaborative and flexible work culture that values teamwork and open communication. We foster an environment where you will share knowledge and contribute to our collective success. Enjoy a balanced arrangement that accommodates personal needs while ensuring high productivity.

**Perks and Benefits**

* Quarterly Rewards and Recognition * Alternate Saturdays off * Performance bonus and Incentives * Complementary Lunch and Snacks * EPF and Health Insurance

**Apply now to join our strategic delivery team.**

Content Whale is an equal\-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Types: Full\-time, Permanent

Pay: ₹40,000\.00 \- ₹60,000\.00 per month

Benefits:

* Flexible schedule * Food provided * Health insurance * Paid sick time

Work Location: In person