Role Summary
The Brand Development Lead is responsible for the end-to-end growth of a set of apparel brands at CrepDog Crew. This is a hands-on role focused on execution, inventory intelligence, launch planning, and retail performance, not just strategy decks.
You are the brand’s growth partner inside CDC — responsible for making sure the brand sells better, scales smarter, and improves every cycle.
Core Responsibilities
Brand Growth & Nurturing
- Own the growth journey of assigned apparel brands across CDC’s offline and online ecosystem.
- Act as the primary point of contact for brands, guiding them on how to perform better within CDC.
- Help brands evolve their product mix, pricing, storytelling, and drops based on CDC customer behaviour.
Launch Planning & Inventory Readiness
- Ensure the right inventory is at the right store at the right time, especially around launches and high-intent periods.
- Work closely with brands to plan quantities, size curves, replenishment cycles, and delivery timelines.
- Proactively flag under-stocking, over-stocking, or mismatches between demand and supply.
- Make sure launches don’t fail due to poor inventory planning or delayed supply.
Retail Performance Ownership
- Track store-wise and brand-wise performance and identify gaps in sell-through.
- Coordinate with retail merchandising to improve placements, refills, and in-store visibility.
- Take responsibility for improving weak-performing SKUs or collections through corrective actions.
Execution > Strategy
- Translate insights into action — launches, refills, edits, markdown decisions, and re-merchandising.
- Be on the ground with stores and teams, not just on calls and sheets.
- Ensure brands move from being reactive to well-planned and predictable performers.
Collaboration
- Work closely with Retail Merchandising, Marketing, and the Apparel Division leadership to align launches and inventory.
- Act as the bridge between brands and internal CDC teams.
What Success Looks Like
- Brands you manage consistently grow month-on-month.
- Fewer missed launches, fewer stockouts, fewer unsold piles.
- Brands become better planners because of CDC’s guidance.
- CDC stores see stronger apparel contribution from your brands.
Profile We’re Looking For
- Strong understanding of apparel retail (inventory, sell-through, sizing, refills).
- Execution-first mindset — comfortable owning outcomes, not just plans.
- Confident communicator who can guide brands without being aggressive.
- Comfortable working in a fast-moving, founder-led environment.