About the Role
We are seeking an experienced Chief Commercial Officer to lead a unified global commercial organisation across Destination Hospitality Management and Collective Hospitality. The CCO will drive profitable revenue growth, strengthen international sales, revenue management, marketing and distribution, and establish consistent commercial standards. The role will also provide strategic commercial direction for new hotel developments, ensuring market alignment and long-term investment returns.
Key Responsibilities
1. Global Commercial Strategy & Leadership
Develop and lead the group's commercial strategy across Asia and Latin America.
Lead regional commercial directors, aligning teams with budgets, priorities and performance targets.
Drive profitable revenue growth and portfolio-wide commercial performance.
2. Portfolio Positioning & Corporate Identity
Define corporate identity, portfolio structure, property positioning, target markets and product offerings.
Strengthen corporate communications, PR and international brand awareness.
Maintain individual property identities while building a cohesive group portfolio.
3. Commercial Standards & Systems
Establish consistent commercial principles, processes and management standards.
Standardise factsheets, rate sheets, commercial terms, presentations and reporting.
Implement shared CRM systems, central partner databases and clear account ownership.
Develop common reporting frameworks and performance dashboards across Sales, Revenue and Marketing.
Promote knowledge sharing, best-practice adoption and cross-property collaboration.
4. Revenue Management & Distribution
Lead group-wide pricing, forecasting, segmentation, inventory and revenue optimisation.
Improve net ADR, RevPAR, channel profitability and overall revenue contribution.
Optimise distribution across direct bookings, OTAs, wholesale, GDS, corporate and specialist channels.
Align revenue strategies with property positioning, market conditions and brand requirements.
5. International Sales & Business Development
Develop international B2B, wholesale, MICE, corporate, group and strategic partnerships.
Establish source-market strategies, sales targets and account ownership.
Coordinate international sales and cross-selling opportunities across the portfolio.
Strengthen key commercial relationships and drive measurable business production.
6. Marketing & Corporate Communications
Align regional and property marketing strategies with commercial objectives.
Oversee marketing investment, digital campaigns, brand positioning and ROI.
Lead corporate communications and PR to support group growth, reputation and new openings.
7. New Developments & Commercial Feasibility
Partner with the Development Division from project concept through feasibility, design and pre-opening.
Assess market demand, hospitality trends, guest expectations, competitive positioning and revenue potential.
Provide commercial input on hotel concepts, room mix, facilities, MICE capacity and revenue opportunities.
Ensure developments are commercially viable and maximise long-term asset returns.
8. Organisational Development & Implementation
Assess the existing portfolio, commercial teams, systems, reporting and operational gaps.
Establish shared standards and a consistent group-wide management structure, leveraging existing best practices.
Build a strong commercial foundation before scaling international sales and marketing activities.
Develop regional talent, accountability and measurable performance standards.
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