Role Overview:
Position: Marketing Manager
Company: Destination Eats, Thailand
Brands Managed: Hooters, Hard Rock Cafe, Scoozi Pizza, and Big Boy.
Key Responsibilities:
Develop and execute integrated marketing strategies across digital, social media, offline channels, partnerships, and events to drive brand awareness, customer traffic, and sales growth.
Manage compelling content, seasonal campaigns, new menu launches, loyalty programs, and brand activations.
Utilize AI platforms and marketing tools for enhanced creativity, content creation, data analysis, and automation.
Oversee digital marketing efforts (SEO/SEM, influencer marketing, email, online delivery platforms) and coordinate with external agencies, media partners, and KOLs.
Collaborate with operations, F&B, and franchise teams while managing marketing budgets to deliver measurable ROI.
Monitor market trends, competitor activity, and guest insights.
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