Job Introduction
About us
At DFS Group, we’re proud to help people create spaces they love to live in. We’re home to DFS, Sofology, and The Sofa Delivery Company: three brands with their own personalities, brought together by a shared mission.
Behind our brands is a passionate Group team. From Finance and Technology to People, Marketing and Supply Chain, our Group functions power everything we do. They create the foundations that allow our brands to thrive, innovate and grow.
Whether you’re supporting our brands or serving our customers, the mindset that connects us means we expect more of ourselves and each other. It means every customer is our favourite, every voice is valued, and every interaction is one we’re proud of.
When you’re part of a community that shares your way of thinking, the wins feel bigger. The effort feels worth it. It’s a place where people stay because they feel valued, and find room to grow because they’re challenged.
About the role
As a Senior Internal Communications Manager, you will play a pivotal role in bringing our Group purpose & values to life by developing and delivering clear, creative, and compelling communication and engagement plans and events that drive results. You'll work with senior leaders and teams across our business – including logistics, retail, manufacturing, and support functions – to ensure our colleagues are well-informed, engaged, and aligned with our values and goals.
Whilst you will be required to support the wider internal communications team with all activities you’ll have a particular focus on delivering key events such as live streams & large-scale face to face conferences that support our Group culture.
This role is a fixed term for 12 months - travel and overnight stays would be required.
What you’ll be responsible for
- Understanding our Group business strategy, priorities, and challenges to shape communications that drive alignment and performance.
- Providing expert communication consultancy and planning to senior leaders and stakeholders to support the delivery of business goals.
- Developing and maintaining strong, credible relationships across the business, acting as a trusted partner who delivers high-impact communication outcomes.
- Contributing to building a leader-led communications culture by supporting leaders with tools, coaching, and guidance.
- Supporting the delivery of high-quality event experiences that support leadership visibility – including live streams & face-to-face leadership events.
- Managing agreed events seamlessly from concept to execution in partnership with key stakeholders, ensuring every event aligns with core business objectives, purpose, values, and cultural behaviours.
- Contributing to initiatives that support Group DFS’s inclusion ambition and help embed a more inclusive and connected colleague experience.
- Creating clear, compelling, and engaging written communications that cut through and resonate with colleagues. Including script writing for events.
- Creating engaging presentation slides suitable for events using Google slides.
- Creating creative communications using a variety of mediums such as film, and effectively using design tools such as adobe express.
- Delivering communications and engagement plans using the existing channel mix, ensuring consistency and alignment with our Group brand.
We’re looking for someone who has
- Proven experience in a senior internal communications or business partnering role.
- Demonstrated ability to deliver exceptional events and internal campaigns across multiple channels.
- Exceptional writing and editing skills – able to translate complex topics into engaging, easy-to-understand content.
- Strong project and stakeholder management skills – able to influence, negotiate and collaborate with senior stakeholders.
- Experience planning and delivering communications and events in complex, operational businesses.
- Excellent understanding of internal communications best practice, channels, and tools.
- Experience in basic design skills to create engaging communications using all forms of media - written, film, presentations.
- Collaborative and consultative style with high emotional intelligence.
- Credible and confident communicator with strong interpersonal and influencing skills.
- Outcome-oriented with a strong sense of ownership and accountability.
- Passionate about colleague engagement and making a positive impact.
- Creative thinker with a continuous improvement mindset.
Don't let it discourage you if you don't have all of this experience, it's a guideline that will help you hit the ground running. If the role sounds like it would be a great fit for you and you're confident that it suits you, we'd love you to apply.
Room to grow
Everyone at DFS Group begins with a structured induction designed to help you understand our brands, our culture and how we work together.
From day one, you will have access to our online Learning Hub, filled with digital courses, tools and resources to support your development.
For leaders, we offer virtual workshops focused on building confident, capable leadership. We also run skills-based workshops to strengthen core capabilities across the business.
Colleagues can also undertake nationally recognised qualifications through our apprenticeship programmes, giving you the opportunity to gain external accreditation while you grow your career with us.
Our DFS Group benefits
We believe great work deserves great support. That’s why we offer benefits that help you grow, feel looked after, and enjoy life beyond work. Here’s what we have to offer:
- 25 days holiday, plus the option to buy up to 5 more
- Company Car or cash allowance
- Annual Bonus
- Enhanced parental leave
- Health cash plan from £1 a month, with everyday cashback
- Employee Assistance Programme for support when you need it
- Extras like flu vouchers, menopause support and health check
- Pension with company contributions
- Life assurance for peace of mind
- Sharesave scheme to save each month and invest in our future
- Structured induction from day one
- Access to our Learning Hub and skills workshops
- Leadership development and apprenticeship programmes
- 30% colleague discount, plus 15% for friends and family, three times a year
- Discounts and cashback at hundreds of retailers
- SmartTech scheme to buy tech up to £1,000
- Cycle to Work scheme for bikes and accessories up to £1,500 through salary sacrifice
- Electric vehicle lease scheme with Octopus to help you save and reduce your impact
- One paid volunteering day each year
Equal opportunities
We’re proud to be an equal opportunities employer, committed to building a workplace that reflects the communities we serve and makes room for different backgrounds, perspectives and experiences.
We turn that commitment into action through colleague networks, trusted partnerships and recognised accessibility initiatives such as the Hidden Disabilities Sunflower.
If your experience does not quite match every part of the role, we’d still love to hear from you.
If you need any adjustments or additional support during the application process, please contact our Talent Team at talent@dfs.co.uk and we will be happy to help.
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