Key Responsibilities:
- Plan and execute partnership and activation strategies, including barter, sponsorships, co-branding, loyalty programs, and membership initiatives.
- Manage online and offline activations such as events, webinars, campus/community activations, and co-branded campaigns.
- Build and maintain strong networks with malls, offices, universities, and community partners.
- Oversee timelines, budgets, deliverables, and continuously improve execution processes.
- Lead initiatives end-to-end: planning, negotiation, implementation, monitoring, and evaluation.
- Define success metrics, monitor performance, and evaluate ROI for each activation and partnership.
- Manage in-mall activations to support center coverage and brand visibility.
- Ensure proper management of data, merchandise, marketing tools, storage, SPG, signage, contracts, taxes, and payment deadlines.
- Create mutual value through exposure, lead generation, and revenue opportunities.
- Stay updated on market trends and partnership opportunities.
- Collaborate closely with Marketing, Telemarketing, Sales, and Branch teams to ensure seamless execution.
- Willing to travel and work on weekends as required.
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