Key Responsibilities:
- Lead and develop the Offline & Online Activation team.
- Plan and execute activation programs in malls, offices, universities, community events and webinar with brand/Key Opinion Leader.
- Ensure activation targets and Return on Investment are achieved.
- Lead project and timeline management, able to supervise the short and long team game play on the activation offline marketing plan, including manage the sustainability of the plan.
- Build strategic partnerships with universities, government institutions, corporate companies, brands, and ommunities.
- Create co-marketing campaigns; product barter, brand placement, sponsorship for maximizing student acquisition opportunities and brand awareness.
- Identify partnership opportunities for expansion into new cities.
- Develop and execute integrated offline and online activation strategies to generate qualified leads through strategic partnerships, collaborative events, joint promotions, product barter initiatives, and other acquisition channels.
- Develop and oversee all activation and partnership align with the brand-communication, marketing strategy, and campaign objectives.
- Monitor and analyse campaign performance, identifying areas for improvement and providing ROI reports to demonstrate the effectiveness of activation efforts
- Manage the activation budget, ensuring optimal resource allocation and cost efficiency.
- Identify and explore new partnership opportunities that drive student acquisition and strengthen brand awareness.
- Optimize lead conversion from activation activities into student enrollments by continuously evaluating campaign performance and improving activation effectiveness.
- Collaborate closely with the Telemarketing and Sales teams to ensure alignment on campaign objectives, lead quality, and conversion performance.
- Oversee the production and distribution of marketing materials to support brand initiatives.
- Develop and implement standard operating procedures to ensure consistent execution and compliance.
- Create and supervise merchandising, ensuring effective stock, placement and execution.
- Prepare regular business reviews and performance reports for both internal management and external partners
- Initiate Corporate Social Responsibility programs aligned with the company brand values.
- Organize educational events that strengthen public relations and brand awareness.
- Build relationships with media and local stakeholders.
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