We're on the hunt for a Director, Marketing Strategy Consulting to join our organization. Are you an experienced marketing strategist who thrives on converting tricky marketing problems into clear, compelling solutions? Do you enjoy counseling CMOs, driving the strategy behind flagship engagements and contributing to new business wins? If you've accumulated 12+ years in digital marketing and consulting, have a demonstrated history in presales and solution development, and speak both Spanish and English fluently, this role was built with you in mind
As Director, Marketing Strategy Consulting, you'll be recognized as a go-to expert spanning the entire digital marketing landscape, with particular strength in at least one specialty area and sharp insight into how AI, including AI search and GEO, is reshaping the field. You'll guide clients throughout LATAM and beyond, elevate the caliber of our delivery work, and help construct our service offerings
You'll also team up with our growth and account leadership to craft and secure new business: driving discovery efforts, architecting solutions and taking ownership of the expert content found in proposals, RFIs, RFPs and SOWs
In this position, roughly two-thirds of your focus centers on subject matter leadership: counseling clients on marketing strategy, supervising delivery standards and developing our offerings. The remaining third is dedicated to presales and solution design. You'll operate in the space between a hands-on specialist and a Managing Director, Growth. You're the expert who helps close deals, while growth and account leads manage the pipeline and commercial side of things
Ready to influence how top brands scale in an AI-powered world? Submit your application today!
Responsibilities
- Serve as a dependable marketing strategy consultant, guiding CMOs and digital leadership on strategy spanning customer acquisition, retention, loyalty, personalization and brand expansion
- Apply comprehensive digital marketing knowledge covering search (SEO, GEO and paid), media, content, social, CRM and lifecycle, marketing automation, eCommerce, CRO and analytics
- Champion AI within marketing by clarifying how AI search, generative content and AI-powered personalization are reshaping how brands connect with and convert customers, and what action clients should take
- Conduct marketing maturity evaluations spanning operating model, martech stack, data, content operations and measurement, converting results into prioritized action plans
- Construct KPI frameworks, attribution models and marketing effectiveness methods linking marketing activity to tangible business results
- Bridge strategy and execution by uniting specialists across search, media, CRM, content, data and martech into a single unified solution
- Develop service packages, assessment frameworks, accelerators, case studies and reusable proposal materials
- Drive thought leadership efforts through publishing perspectives, speaking at industry events and webinars, and educating clients and peers on emerging marketing trends
- Establish quality benchmarks, review critical deliverables and coach consultants within the delivery team
- Collaborate with client partners, account and delivery managers around target accounts, identifying ways to broaden scope within existing relationships
- Recognize opportunities surfacing from client signals, market shifts like AI in marketing, partner activity and assessment outcomes, converting them into fresh conversations
- Cultivate trusted relationships with CMOs and Heads of Digital, eCommerce, Brand, Growth and Customer Experience, maneuvering through complex enterprise structures
- Drive discovery via workshops, stakeholder interviews, maturity assessments and quick-win audits or proofs of value that pave the way for larger engagements
- Evaluate opportunities with rigor, weighing need, fit, budget, timing, stakeholder access and competitive landscape, delivering a clear go/no-go call
- Craft the solution by converting client challenges into a problem statement, approach, phasing, team structure, effort estimates, assumptions and success metrics
- Take ownership of expert content within proposals, RFIs, RFPs and SOWs, covering solution narratives, scope, deliverables, assumptions, dependencies and acceptance criteria, contributing credentials and pricing input alongside the commercial team
- Deliver and defend the solution confidently during oral presentations, executive meetings and client presentations customized for each audience
- Transition smoothly to the delivery team, remaining involved as a senior advisor, monitoring client satisfaction and driving renewals and extensions
- Maintain an up-to-date pipeline within CRM, document win/loss insights, and convert successful strategies into repeatable growth tactics
Requirements
- 12+ years of background in digital marketing, marketing strategy or marketing consulting, ideally gained within an agency, consultancy or marketing services organization
- 6+ years spent in client-facing consulting positions, presenting and championing ideas to senior decision-makers
- Comprehensive expertise spanning the digital marketing mix, covering search, paid media, content, social, CRM and lifecycle, marketing automation, CRO and analytics
- Notable depth in at least one specialty area, such as SEO/GEO, performance media, CRM or marketing technology
- Solid understanding of how AI and LLMs are transforming search, content and customer engagement
- Commercial fluency in scoping, estimating and pricing structures such as retainer, fixed fee and time and materials, plus insight into how enterprise clients procure marketing services
- Working familiarity with marketing and analytics platforms such as GA4, Looker Studio, Adobe or Salesforce Marketing Cloud, and Semrush or Ahrefs
- Demonstrated history of boosting marketing outcomes, including acquisition, conversion, retention and revenue, for enterprise-level brands
- Demonstrated presales and solution design background, having crafted and authored proposals, RFI/RFP responses and SOWs, and architected multi-disciplinary solutions resulting in deals won or accounts expanded
- Capacity to present proof of this work during interviews, such as anonymized proposals, solution designs, SOWs or pitch materials, alongside results achieved
- Outstanding storytelling, writing ability and executive presence, with skill in breaking down complex topics for non-specialist audiences
- Highly self-directed and collaborative, comfortable generating momentum without relying on heavy process
- Fluent in both Spanish and English (C1+ level), in writing and speech
Nice to have
- Portuguese fluency, useful for supporting Brazilian clients
- Practical SEO/GEO background, including experience optimizing for AI answer engines
- Exposure to martech and DXP platforms such as Adobe, Salesforce, Contentful or commercetools
- Experience launching a new practice or service line from scratch
- Sector expertise in areas such as retail, CPG, financial services or travel
- Visibility within the marketing community through talks, articles or published research
We offer
- International projects with top brands
- Work with global teams of highly skilled, diverse peers
- Healthcare benefits
- Employee financial programs
- Paid time off and sick leave
- Upskilling, reskilling and certification courses
- Unlimited access to the LinkedIn Learning library and 22,000+ courses
- Global career opportunities
- Volunteer and community involvement opportunities
- EPAM Employee Groups
- Award-winning culture recognized by Glassdoor, Newsweek and LinkedIn
EPAM is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, protected veteran status, or any other characteristic protected by applicable law.
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