We are looking for a Director, Marketing Strategy Consulting to join our team. Are you a senior marketing strategist who enjoys turning complex marketing challenges into clear, winning solutions? Do you like advising CMOs, shaping the strategy behind major engagements and helping win new work? If you bring 12+ years of digital marketing and consulting experience, a proven record in presales and solutioning, and fluency in Spanish and English, we have an exciting role for you
As Director, Marketing Strategy Consulting, you will be a recognized subject matter expert across the full digital marketing mix, with depth in at least one specialty and a clear view of how AI, including AI search and GEO, is changing marketing. You will advise clients across LATAM and the rest of the world, raise the quality of our delivery and build our offerings
You will also partner with our growth and account leads to shape and win new work: leading discovery, designing solutions and owning the expert content in proposals, RFIs, RFPs and SOWs
In this role, about two-thirds of your time goes to subject matter leadership: advising clients on marketing strategy, overseeing delivery quality and building our offerings. About one-third goes to presales and solutioning. You will sit between a hands-on specialist and a Managing Director, Growth. You are the expert who helps win the work, while growth and account leads own the pipeline and the commercial relationship
Ready to shape how leading brands grow in an AI-driven world? Apply now!
Responsibilities
- Act as a trusted marketing strategy advisor, helping CMOs and digital leaders set strategy across customer acquisition, retention, loyalty, personalization and brand growth
- Bring deep digital marketing expertise across search (SEO, GEO and paid), media, content, social, CRM and lifecycle, marketing automation, eCommerce, CRO and analytics
- Lead on AI in marketing, explaining how AI search, generative content and AI-driven personalization change how brands reach and convert customers, and what clients should do about it
- Run marketing maturity assessments covering operating model, martech stack, data, content operations and measurement, and turn findings into prioritized roadmaps
- Build KPI frameworks, attribution and marketing effectiveness approaches that tie marketing activity to business outcomes
- Connect strategy to execution by bringing specialists in search, media, CRM, content, data and martech together into one coherent solution
- Shape service packages, assessment frameworks, accelerators, case studies and reusable proposal content
- Lead thought leadership by publishing points of view, speaking at events and webinars, and educating clients and colleagues on where marketing is heading
- Set quality standards, review key deliverables and mentor consultants on the delivery team
- Partner with client partners, account and delivery managers on target accounts, and find ways to expand scope in existing relationships
- Spot opportunities in client signals, market shifts such as AI in marketing, partner activity and assessment findings, and turn them into new conversations
- Build trusted relationships with CMOs and Heads of Digital, eCommerce, Brand, Growth and Customer Experience, and navigate complex enterprise organizations
- Lead discovery through workshops, stakeholder interviews, maturity assessments and quick-win audits or proofs of value that open the door to larger engagements
- Qualify opportunities with discipline, assessing need, fit, budget, timing, stakeholder access and competition, and give a clear go/no-go recommendation
- Shape the solution by translating client challenges into a problem statement, approach, phasing, team shape, effort estimates, assumptions and success KPIs
- Own the expert content in proposals, RFIs, RFPs and SOWs, including solution narratives, scope, deliverables, assumptions, dependencies and acceptance criteria, and provide credentials and pricing input with the commercial team
- Present and defend the solution with confidence in orals, executive meetings and client presentations tailored to each audience
- Hand over cleanly to delivery, stay engaged as senior advisor, track client satisfaction and drive renewals and extensions
- Keep pipeline current in CRM, capture win/loss lessons, and turn successful approaches into repeatable growth plays
Requirements
- 12+ years of experience in digital marketing, marketing strategy or marketing consulting, ideally in an agency, consultancy or marketing services firm
- 6+ years of experience in client-facing consulting roles, presenting and advocating ideas to senior decision-makers
- Deep expertise across the digital marketing mix, including search, paid media, content, social, CRM and lifecycle, marketing automation, CRO and analytics
- Recognized depth in at least one specialty, such as SEO/GEO, performance media, CRM or marketing technology
- A clear understanding of how AI and LLMs are changing search, content and customer engagement
- Commercial understanding of scoping, estimating and pricing models such as retainer, fixed fee and time and materials, along with knowledge of how enterprise clients buy marketing services
- Working knowledge of marketing and analytics tools such as GA4, Looker Studio, Adobe or Salesforce Marketing Cloud, and Semrush or Ahrefs
- Proven track record of improving marketing results, including acquisition, conversion, retention and revenue, for enterprise brands
- Proven presales and solutioning experience, having shaped and written proposals, RFI/RFP responses and SOWs, and designed multi-disciplinary solutions, with deals won or accounts expanded as a result
- Able to show evidence of that work during interviews, such as anonymized proposals, solution designs, SOWs or pitch materials, along with the outcomes achieved
- Excellent storytelling, writing and executive presence, with the ability to explain complex topics to non-specialist audiences
- High-agency and collaborative, comfortable creating momentum without heavy process
- Fluent in Spanish and English (C1+ in both), written and spoken
Nice to have
- Portuguese language skills, for coverage of Brazilian clients
- Hands-on SEO/GEO experience, including optimization for AI answer engines
- Experience with martech and DXP platforms such as Adobe, Salesforce, Contentful or commercetools
- Background building a new practice or service offering from the ground up
- Industry depth in sectors such as retail, CPG, financial services or travel
- A public profile in the marketing community, including talks, articles or published research
We offer
- International projects with top brands
- Work with global teams of highly skilled, diverse peers
- Healthcare benefits
- Employee financial programs
- Paid time off and sick leave
- Upskilling, reskilling and certification courses
- Unlimited access to the LinkedIn Learning library and 22,000+ courses
- Global career opportunities
- Volunteer and community involvement opportunities
- EPAM Employee Groups
- Award-winning culture recognized by Glassdoor, Newsweek and LinkedIn
EPAM is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, protected veteran status, or any other characteristic protected by applicable law.
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